College Enrollment Marketing
NAM’s College Enrollment Marketing Strategy will enable you to reach high-value targets and move them through the application funnel from initial touch to acceptance. Along the way, we will collect critical data, which allows us to enhance targeting and continuously optimize our efforts and your ROI.
NAM’s College Enrollment Marketing Strategy
Do you know who your prospects are and how to effectively reach them?
Are you consistently filling classes each year and lowering your student acquisition cost?
NAM Youth Marketing understands college students’ wants and needs, and is utilizing this knowledge to reinvent higher education marketing using a human-centric approach. NAM believes in the necessity to create 360-degree engagements that build brand awareness, resonate with students, and inspire action.
NAM Youth Marketing has developed a well-balanced, all-inclusive, managed platform approach to recruiting student prospects. Here’s how we do it:
A Streamline Approach to College Enrollment Marketing
We eliminate the fire hose approach, disjointed marketing tactics, and multiple specialty agencies that don’t communicate and share intelligence. Instead, we create a well-balanced, customized plan that merges your physical and digital marketing efforts into a Single Solution that learns and grows together.
The key to successfully meeting your enrollment goals hinges on responsiveness, awareness of prospective students’ needs and the impression you leave at each touch-point in the recruiting process. We realize not all colleges and universities have the personnel resources, technology or know-how to execute targeted lead generation and conversion activities effectively. That’s where NAM comes in. By harnessing the power of our college marketing experts you gain the competitive edge you need to build your brand and fill seats through on-campus, digital and social engagements that get results.
We know college students are difficult to engage, yet information hungry. NAM knows this unique market space and what works, and can employ outreach across campus, digital, social, Out of Home (OOH), or whatever venue is needed to service a client’s unique campaign and assimilate your brand into the youth mindset to achieve enrollment goals. Our hands-on approach guarantees that your school will receive the individual attention it needs for a successful campaign. Our network lends itself to flexibility and fair market pricing. We use efficient cost control measures to provide clients with high quality, professional marketing services that are more cost effective than other college marketing companies’ stand alone solutions.
NAM helps clients meet student recruitment objectives and fulfill the underlying process more efficiently with comprehensive, coordinated services that are strategic, measured, and effective. This allows your school to:
- Sustain a consistent, annual approach to marketing investment with no downtime
- Maintain a strong pipeline of students through consistent demand generation, inquiry cultivation, and alumni engagement
- Reduce roller-coaster enrollment to improve predictability for class sizes and revenue recognition
- Know when and how to invest if enrollment numbers need help
NAM recommends and implements an array of strategically-selected services to achieve its clients’ specific goals including but not limited to:
- On-campus advertising (postering)
- Paid search and digital display
- OOH: transit, subway, billboards, kiosks, bus shelters
- Professional including residency directors and pre-med advisors
- Live events, presentations and exhibits
- Alumni word of mouth (strongest source of students and often least invested category)
- International marketing
- Self initiated
NAM helps you appeal to a wide variety of student prospects’ interests and develop recruiting strategies for getting your program in front of students and implementing targeted marketing tactics.
How to Engage Prospects with College Enrollment Marketing
We specialize in using print, digital, social, electronic, peer to peer, and other marketing tactics to foster meaningful engagement and fill classes with high value targets.
Your successful college marketing campaign must be inspirational, motivational, and meet an immediate need. In this down economy—with high unemployment rates among college graduates—the future can look especially discouraging for young people. Higher education and advanced degrees are an attractive solution and your program can help students become more marketable and successful.
Students are becoming more knowledgeable about the range and perceived quality of educational programs available. So you face a much more discriminating audience in an increasingly competitive and complex environment and must pay greater attention to positioning and differentiation. With 17 years of experience in the college advertising market, NAM understands your prospects’ wants needs; we’ll help you stand out and foster positive bonds between your brand and key target markets, including multicultural, graduate students, women, alumni, consumer segments, STEM and more.
We select our media mix for each customer based on proprietary research that enables us to uniquely understand prospective students and their life at school, campus, clubs and organizations, sports and recreation, financial aid and more. NAM also conducted a student likes and dislikes study to better understand what kinds of advertisements and marketing campaigns capture students’ attention and resonate with them. We utilize this information for each target audience to provide the best possible results.