Portfolio

Nutella College Marketing Case Study

Nutella logo

Over the course of two weeks, 500,000 .6 ounces of Nutella and 500,000 palm cards were distributed to students at 23 colleges nationwide.

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Doritos College Marketing Case Study

Doritos logo

Increase product relevance among collegiate audiences, as well as celebrate the presidential election, Doritos wanted to execute a marketing program on the day of and the day prior to election day.

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Publix Clorox College Marketing Case Study

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A call-to-action college marketing campaign to promote Clorox Greenworks and Clorox Disinfectant Wipes available at Publix using NAM Youth Marketing’s dorm room advertising and door hanger service.

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GM College Marketing Case Study

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To promote GM U on college campuses nationwide, while dispelling misconceptions about GM. The goal was to generate brand awareness among the college demographic and encourage interest in GM vehicles.

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National Guard College Marketing Case Study

National guard logo

Promote-create awareness by reaching to college students and learn about the National Guard by NAMU WIFI-Bluetooth®

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Ernst and Young College Marketing Case Study

Ernst and Young Logo College Marketing

Promote-create awareness by reaching target specific African-American students who have undecided majors to campaign internship opportunities.

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UPMC College Marketing Case Study

UPMC logo

Provide in-market teams to execute reach-awareness generating campaigns aimed at student’s campus wide via Postering on college campuses. NAM also implemented a Branded Flip Flop give away 7200 strong distribution with college street teams/brand ambassadors to make for an engaging and dynamic event.

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Papa John’s College Marketing Case Study

Papa Johns logo

Promote and create awareness by notifying students of the ongoing promotion. People seemed really excited when they found out they could get pizza at $5.25!

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Art Institute College Marketing Case Study

AI logo

Art Institute further education campaign targeting two year colleges. A combination of college media full service marketing consisting of campus postering, media posters, table tents, and kiosk can be a very powerful tool available to advertisers.

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Vera Bradley College Marketing Case Study

Uploaded ToVera Bradley College Marketing Case Study

Creative Print/Posters, Doorhangers, Newspapers, Hand to Hand to target women on college campuses.

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Cyberclean College Marketing Case Study

Cyber Clean logo

Provide in-market teams to execute buzz generating campaigns to raise brand awareness through NAM media placements and put product directly in the hands of student in efforts to create a consumer/brand relationship among colleges students on-campus.

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FedEx Kinko’s College Marketing Case Study

FedEX logo

Promote FedEx/Kinkos offers to college students on selected College Campuses. Place high volume of advertising materials on location media.

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