Tag Archives: youth

Marketing Fashion to the Youth, Part 2

Marketing Fashion to the Youth
In my last blog, Marketing Fashion to the Youth, Part 1, I discussed how ideas of fashion and exclusivity are changing due to shifting consumer values, especially among the youth. In this blog I want to discuss why fashion matters to the youth and explore youth marketing strategies brands can use to appeal to college students and teens.

Fashion is a major form of self expression for the youth. Through clothing and accessories people can express their individuality. Leandra Medine, author of the Man Repeller fashion blog, explains why you choose to don certain items: “You’re wearing it because you bought it because you loved it because in some distant Cosmo, it represented a piece of who you are. Or at the very least, who you want to be.”[1]

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Why College Newspaper Advertising Works

college newspaper advertising image

College newspaper advertising delivers your ad into the hands of students.

One of the most efficient and effective ways of reaching college students is through their college newspaper. It is the most widespread publication on campus, specifically catering to students. It contains the latest news, activities, and events pertaining to students and their school. If your company is pursuing college marketing ideas, college newspaper advertising should be high on the list.

By advertising in college newspapers throughout the country, your ad will be seen by the youth nationwide. This can be key in increasing sales and making your brand known throughout the youth market. This is a great way of marketing to the youth because it is a medium they love to partake in. College newspapers allow students to stay connected with their school and their community, and they students reading their campus newspapers.

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College Marketing: The Rise of Social Activism Among the Youth Part 2

College Marketing: The Rise of Social Activism Among the Youth Part 2

In my last blog, “College Marketing: The Rise of Social Activism Among the Youth Part I, I examined the increase in social activism among Millennials and explored some of the reasons behind this trend. In this blog I want to further discuss why companies should care about this shift toward a more societally active youth.

Young adults and teens want to contribute to the world and their community. A study conducted by dosomething.org found that “93% of young people are interested in volunteering; just over 54% of those surveyed had done so. The gap represents opportunity and untapped potential”.[1] This demonstrates that the majority of young people have already taken action to help organizations and causes, while 39% of young people would like to volunteer their time, but have yet to do so.

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College Marketing: The Rise of Social Activism Among the Youth Part 1

College Marketing The Increasing Rise of Social Activism Among the Youth Part 1

This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.

College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism:

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College Advertising: Advertising Youth to College Students

Advertising Youth to College Students image

Advertising youth to college students is an effective marketing approach. Develop a college marketing strategy that embraces the notion of living in the moment and celebrates youthfulness. 

Youth References in Pop Music

The youth tend to believe they are invincible; that they will stay young forever and that old age is far away. College students—though still part of the youth demographic—begin to recognize that aging is inevitable. They embrace the idea of living in the moment as a way to combat their fear of aging and to make the most out of their youthful years. Ke$ha’s song “Die Young” takes this idea of embracing life to the fullest and runs with it:

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Utilizing Visual and Video Social Media Platforms When College Marketing

Utilizing Visual and Video Social Media Platforms When College Marketing

Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.

In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.

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