Tag Archives: youth marketing

Use College Marketing to Reach College Students Where they Play

Reach College Students at Sporting Events

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.

Use College Marketing to Reach College Students Where they Play

advertise to students at football games Use College Marketing to Reach College Students Where they Play

  1. Reach College Students at Sporting Events

Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.

read more

Posted in College Advertising/College Marketing, Entertainment | Tagged , , , , , , , , , , , | 1 Comment

NAM Youth Marketing Reinvents Enrollment Marketing

NAM Youth Marketing Reinvents Enrollment Marketing

Numbers matter significantly in enrollment and admissions marketing, from increasing the applicant pool to lowering student acquisition cost. However, numbers can distract colleges and universities from their primary focus—making meaningful connections with prospective students-and ultimately hurt recruiting efforts.

NAM Youth Marketing, a college and youth marketing company, understands college students’ wants and needs, and is utilizing this knowledge to reinvent higher education marketing using a human-centric approach. NAM believes in the necessity to create 360-degree engagements that build brand awareness, resonate with students, and inspire action.

read more

Posted in Recruitment | Tagged , , , , , , , , | Leave a comment

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

As I discussed in my previous post, Facebook is losing popularity among the teen demographic. In this post, I’d like to explore how teenagers’ growing disinterest in Facebook affects youth marketing. Piper Jaffray’s 26th annual consumer insights study shows the number of teens that view Facebook as the most popular social media site has declined by 19% in the last year.

However, Facebook remains a prominent player among social media sites, trailing only 3% behind Twitter—the most popular social media site among teens as of Fall 2013—though this number could continue to decline. Just because Facebook is not the most popular social media site among teenagers, does not mean that it is no longer relevant. In fact, “Facebook is by far the most heavily adopted social site, with 94 percent of social media teens reporting they have a profile there.”[i]

read more

Posted in Brand Awareness, Social Media Marketing/Digital | Tagged , , , , , , | Leave a comment

Youth Marketing: Facebook Losing Popularity Among Teens

Youth Marketing: Facebook Losing Popularity Among Teens

The blog explains some of the reasons why Facebook is losing popularity among the teen demographic.

There’s been speculation for a while that teenagers are losing interest in Facebook and Piper Jaffray’s 26th annual consumer insights study, “Taking Stalk with Teens”, supports this claim and shows us just how quickly interest is dwindling among the teen demographic: “The popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.”[1] That’s a very steep decline in sucha short period.

Facebook has confirmed that teenagers’ daily usage of Facebook is on the decline. Facebook Chief Financial Officer David Ebersman explains that “analysis on youth engagement in the US reveals that usage of Facebook among US teens overall was stable from Q2 to Q3, but we did see a decrease in daily users, specifically among younger teens.”[2] This shows that despite previous refutes, Facebook is losing ground with teens in the US.

read more

Posted in Social Media Marketing/Digital | Tagged , , , , , , , | Leave a comment

Using Nostalgia to Reach Millennials

Using Nostalgia to Reach Millennials image

Using nostalgia to reach millennials is an effective youth marketing strategy as it relies on storytelling marketing and allows millennials to reminisce about their childhood.

In Pop Cultures Tie-Ins, Past, I discussed the media’s use of past pop culture artifacts to engage millennials and how marketers can use past pop cultural icons to evoke feelings reminiscent of childhood. In this blog, I will explore the importance of using nostalgia to reach millennials and the marketing benefits associated with this youth marketing tactic.

read more

Posted in Nostalgia | Tagged , , , , | 4 Comments

Marketing Fashion to the Youth, Part 1

Marketing Fashion to the Youth, Part 1

Marketing fashion to the youth is a tricky proposition. Companies need to be careful of the messages they send; otherwise young consumers might take action.

The fashion scene is changing due to technology and pressures from consumers. There has always been exclusivity in the fashion industry from high prices to custom-made designs, thin supermodels to runway fashion, and clothing lines with size caps to brand’s selective hiring policies. However, trends are slowly shifting and consumers—especially Millennials—are voicing their opinions and taking control of their own look and fashion trends.

read more

Posted in Brand Awareness, Fashion | Tagged , , , , , , | 1 Comment

Marketing Experiences to the Youth

Marketing Experiences to the Youth

Marketing experiences to the youth is becoming increasingly profitable as the youth value experiences over material goods. Learn how brands are utilizing this to their advantage.

The youth mind set is changing and advertisers must change their youth marketing tactics to realign with millennials’ values. Consumer goods no longer have the appeal that they once did with this demographic; increasingly millennials value experiences over possessions. Clyde McKendrick, Executive Strategy Director at WDWC, explains this generational shift:

read more

Posted in Brand Awareness, College Event Marketing/Experiential | Tagged , , , , , | 3 Comments

Mobile Marketing is an Essential Component of Youth Marketing

Mobile Marketing is an Essential Component of Youth Marketing

There’s no denying that technology has changed social interaction among the youth. Photographing and documenting have become facets of everyday life. Teenagers and college students’ phones have become extensions of themselves—their link to the world at large. The youth have been spoiled by the internet’s vast information pool; any information they want, they can have in a matter of seconds. They are dependent on the digital world and if their connection is severed they become uncomfortable: “The digital attachment is real. 53% of millennials would rather give up their sense of smell than their laptop or phone.”[1] This startling statistics shows just how important that connection is to them.

read more

Posted in Social Media Marketing/Digital | Tagged , , , , | Leave a comment

College Marketing: Beyond Posters, Alternate Ad Spaces on Campus Part I

Alternate Ad Spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

Campus posters, college street teams, and event marketing are all excellent college advertising strategies, but they focus on people moving around select areas of campus, which means they can’t achieve complete saturation. Students might not pass by the right place, or an event could simply not pique their interest. So what are some ways to access different regions of campus in order to include more students?

Dorms and Student Apartment

Why not market to college students right where they live? Door hangers are an effective home advertising solution—easy to distribute, impossible to ignore, and cheap to produce (relative to larger posters). Student marketing agents can quickly affix hundreds to thousands of door hangers just by hitting several dorm buildings or student apartment complexes within a small geographical area. And since the advertisement is right on an individual’s front door, it gets guaranteed exposure, which can’t be said for most college marketing strategies. Also, unlike a poster, the hanger is theirs to keep, so including a coupon on it would be more feasible.

read more

Posted in Dorm Room Advertising, On Campus Advertising, Out of Home | Tagged , , , , , , , | 2 Comments

Youth Marketing Opportunities at Orientation, Part II

Youth Marketing Opportunities at Orientation, Part II

Most colleges conduct mandatory orientation sessions involving their entire entering classes—hundreds to thousands of new students—and this presents an excellent opportunity for college marketing.

Part I of this series explored some reasons why students at orientation make especially good candidates for college marketing campaigns. Now I’d like to look at the structural elements of the event that make it an advantageous time to market to college students.

  1. Orientation is mandatory and formulaic. The fact that all entering students have to attend is favorable for obvious reasons—you have a captive audience. The fact that orientations differ little in structure or content means similar college marketing strategies can succeed at different institutions. Also, you have access to a preset schedule ahead of time, which facilitates planning.
  2. Large groups move through chokepoints. At large orientations such as my own, students are broken up into groups of a hundred or so. These groups then move to various points around campus, touring facilities, performing administrative tasks, and listening to speakers. This movement presents an opportunity for campus posters or members of a college street team to get complete exposure. Also, the group waits in line at various points (such as when getting a student ID), and this is a great time to approach students.
  3. The school’s stamp of approval. While there are certainly times during orientation when it would be inappropriate for college street teams to approach students, my orientation, for instance, involved various sub-events for students to socialize at, and many of these were attended by vendors and advertisers. Because all the events are organized by the school, any advertisers present benefit from this apparent sanction or stamp of approval. And since schools do in fact collaborate with corporate sponsors, this stamp of approval may in some cases be more than apparent.

Orientation periods, though brief, offer unprecedented opportunities for college event marketing. Aspects of both the event itself and the students attending make it more likely for college marketing plans to succeed than if they were just targeted at the school population at large. Youth marketing opportunities at orientation abound. Don’t miss out!

read more

Posted in Back to School/Orientation | Tagged , , , , | Leave a comment