Tag Archives: youth market
In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.
College Marketing Representatives Know the Ins and Outs of Their Campus
One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.
College students are highly receptive to technological advances and they don’t like to waste time. QR code advertising appeals to them, if they understand the benefit of utilizing this technology.
QR Codes are a great way to enhance your college marketing campaign, especially when advertising to students. QR codes are becoming increasingly popular and recognizable by consumers and are a great way to instantly convey product information to the prospective buyer. However, college students are a finicky bunch when it comes to scanning QR codes. There needs to be a benefit that they receive by scanning the QR code—such as a coupon or free item—that they can’t get anywhere else.
If your company is looking to expand its reach and attract new customers, college advertising can help you access the youth demographic.
If you have a successful business and are looking to expand your customer base, look no further than the youth market. This is an essential demographic because college students are just starting to develop shopping patterns and brand loyalties. Therefore college advertising is a necessary component when trying to attract new customers.
College students are highly impressionable by their peers, the media, and their parents, making for an easy avenue of expansion and growth. If your brand is well known and reputed among the parents of the youth, then reaching college students just got a little easier. When deciding to go with certain brands—from laundry detergent to vehicular purchases—college students often turn to their parents for advice.
Featuring strong females or supporting women’s issues will help your company engage the college demographic, allowing your company to connect with students in meaningful ways.
In today’s world, women in powerful roles are in vogue. Current movies and television shows reflect this trend by featuring prominent females in positions of power. Take the hit television show The Walking Dead—arguably one of the most popular television shows today—and its use of strong female characters. Michonne is the embodiment of power; she is fierce with a samurai blade and knows how to use biters to her advantage. She can hold her own in the fighting and is self-reliant. Katniss Everdeen from The Hunger Games is another example of a strong female character that has taken the media by storm and is hugely popular among the youth and collegiate demographics.