Tag Archives: YOLO

3 College Marketing Tips to Utilize During Back to School

3 College Marketing Tips to Utilize During Back to School

Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.

3 College Marketing Tips to Utilize During Back to School

Make Personal Connections with Students During Back to School

Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.

Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.

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Transform Students’ Daily Coffee Habit Into a Memorable Consumer Experience

Advertising in Campus Coffee Shops | Café Marketing

Café marketing gives brands the chance to transform students’ daily coffee habit into a memorable consumer experience.

The Popularity of Coffee On Campus

Coffee plays an important role in college students’ lives. Forty percent of 18 to 24 year olds, the ages in which students typically attend college, drink coffee every day.[i]  This isn’t surprising giving the YOLO (you-only-live-once) and FOMO (fear-of-missing-out) mentality that is so prevalent among the youth. This coupled with the rising cost of college itself—the cost of undergraduate education is 12 times higher than it was a generation ago[ii]— and the stress of an increasingly competitive job market for college graduates, creates a high-octane environment where students feel the need to continually push themselves on very little sleep.

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