Tag Archives: word of mouth

How Lingerie Companies Can Win Over College Students This Valentine’s Day

Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.

How Lingerie Companies Can Win Over College Students This Valentine’s Day

1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Dorm Room Advertising, Fashion, Fraternity and Sorority | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Use College Marketing to Increase App Downloads

Use College Marketing to Increase App Downloads

Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.

College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.

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Posted in Apps, College Advertising/College Marketing, College Event Marketing/Experiential | Tagged , , , , , , , , , , , , , | 2 Comments

College Advertising Can Help Increase Support for Causes

College Advertising Can Help Increase Support for Causes

Marketing on college campuses can help your organization gain exposure and draw new supporters to your cause.

I often here college students say that they want to make a difference in the world, however, when asked how they would like to contribute, many are unsure. This is not because they are uninterested, but rather the ideas seem too monumental for one person to make a difference. They have been focusing on the issues abstractly and not thinking about ways in which to combat the problem or contribute to the cause.

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College Marketing: Utilizing Movies and Visual Images to Promote Ski Resorts

Use Visual Images to Promote Ski Resorts image

Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.

Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.

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Public Image Can Impact College Advertising Campaigns

Public Image Can Impact College Advertising Campaigns

College students value genuine companies; maintaining your public image when marketing to students is essential for success.

Let us face it, the youth care about image; from their appearance to their social media profiles, college students pay careful attention in constructing their image. When choosing clothing and accessories, they buy brands that help them cultivate their look. They constantly judge others around them and evaluate their image based on their peers. Facebook is a self promotional tool, just as much as it is a socializing tool.

Public image can impact college advertising campaigns. College students do not react kindly to deception, and they have no fear of challenging your company’s claims if they feel justified. Media Post published an article recently by Bob Garfield, Speak Not Of Love. In Fact, Just Shut Up, explaining the importance of public image: “this is the Relationship Era, characterized for keen public interest in the conduct of brands, not to mention supercharged WOM. In social media, hypocrisy is called out in a heartbeat.”

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Posted in Brand Awareness, College Advertising/College Marketing, Company Image | Tagged , , , , , , , , , , , , | Leave a comment

Utilize College Marketing to Build your Campus Presence

Utilize College Marketing to Build your Campus Presence

College event marketing can help you reach thousands of students and can lead to social media and viral word of mouth marketing. Build your campus presence today!

Marketing to the youth can be one of the most challenging markets to break into. However, it can also be one of the most rewarding. College students live in the age of discovery; they’re still exploring who they are and what they represent. Buying habits they develop in college, as well as brand loyalty, could extend into the rest of their adult lives.

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Word of Mouth Viral Marketing Effectively Works in College Marketing

Word of Mouth Viral Marketing Effectively Works in College Marketing

College students are highly receptive to word of mouth viral marketing, especially when it’s communicated face-to-face versus online or in other formats.

Even though college students and teens prefer communicating through technology, such as smartphones and social media outlets, face-to-face interaction still plays a significant role in influencing them in consumer purchases. Reaching college students utilizing word of mouth viral marketing is crucial when trying to capture the youth market. This college marketing technique appeals to them for a variety of psychological factors, including trust and impressionability.

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College Marketing Campaign During Midterm or Finals

college marketing campaign during midterm or finals image

Midterm and finals week might be a hectic time for college students, but it is also an ideal time for collegiate marketing. Having a college marketing campaign during midterm or finals, while taking students’ needs into consideration, can leave a lasting impression and earn the students’ respect.

College Marketing Campaign During Midterm and Finals

It might seem illogical to have a college marketing campaign during midterm or finals week, when students are at their busiest. Everyone has experienced the dread of realizing it is finals week and knowing that procrastinating might not have been the best idea. That is when the mad rush begins; trying to do all night cram sessions to make up for the lack of studying earlier. The whole student body seems to be frantic about focusing on the task at hand. However, if done correctly, it can actually be a great time for marketing to college students.

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Word of Mouth Is the Best Ad for College Marketing

word of mouth advertising college marketing

Word of mouth advertising can be the most effective marketing vehicle for your college marketing campaign as well as your brand. Learn why word of mouth advertising is the best ad for college marketing.

Understanding how to create the right environment for a strong viral, word of mouth marketing campaign can be analyzed and broken down in the following ways.  A recent Businessweek article, Pro: Consumers Trust Their Friends by Shawn P. O’Connor, a strong case is made regarding the effectiveness and necessity through it’s thesis: 

“…Research clearly demonstrates that word of mouth – product or service recommendations made by friends, co-workers, or neighbors you know and trust – is still the most effective way to win new customers.”

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The Most Effective Way to Use Facebook in College Marketing

Facebook college marketing | College Facebook advertising

Companies have relied of Facebook ads as a way to take advantage of this social media medium on college campuses but just because it is the ‘safest’ way to use Facebook doesn’t mean it’s the most effective.

Many large companies who embark on college marketing know they need to tie Facebook into their college marketing strategy which we certainly agree with, as Facebook is in very high demand among 18-22 year olds.  The question is how to effectively incorporate it.

Facebook offers traditional online ads similar to banners ads on the margin of the facebook platform.  Companies and agencies like this type of approach because it is familiar to them, they can gather (or at least they think they can gather) traditional type metrics to analyze and everyone will go on their merry way.  The problem is that college students (and most people in general) do not go on Facebook to look at ads; they are not interested in engaging with online ads and it’s just another example of students’ being bombarded with digital ads, while they are trying to enjoy an online experience.

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