Tag Archives: word of mouth
Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.
College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.
Midterm and finals week might be a hectic time for college students, but it is also an ideal time for collegiate marketing. Having a college marketing campaign during midterm or finals, while taking students’ needs into consideration, can leave a lasting impression and earn the students’ respect.
College Marketing Campaign During Midterm and Finals
It might seem illogical to have a college marketing campaign during midterm or finals week, when students are at their busiest. Everyone has experienced the dread of realizing it is finals week and knowing that procrastinating might not have been the best idea. That is when the mad rush begins; trying to do all night cram sessions to make up for the lack of studying earlier. The whole student body seems to be frantic about focusing on the task at hand. However, if done correctly, it can actually be a great time for marketing to college students.