Tag Archives: word of mouth viral marketing
In order to successfully reach college students, ski areas need to penetrate students’ space. Use college marketing to engage students with skiing opportunities.
Why Ski Resorts Should Engage Students With Skiing Opportunities
The youth and college demographics represent key segments of the ski industry. Capturing this audience can not only expand clientele, but can translate into lifetime customers. The earlier you get people skiing, the earlier skiing habits will develop; it will become a way of life, not just a onetime venture. If you can connect with this elusive group and get them pumped up about skiing and the slopes, they will share their excitement with others.
College students are highly receptive to word of mouth viral marketing, especially when it’s communicated face-to-face versus online or in other formats.
Even though college students and teens prefer communicating through technology, such as smartphones and social media outlets, face-to-face interaction still plays a significant role in influencing them in consumer purchases. Reaching college students utilizing word of mouth viral marketing is crucial when trying to capture the youth market. This college marketing technique appeals to them for a variety of psychological factors, including trust and impressionability.
It’s about this time of year when college students break into a frenzy about subleasing their apartments for the summer. Whether it is a summer job or classes at a different University, many college students run into the same problem: The inability to sublease their apartment.
As a student facing that exact problem, I wonder if on-campus advertising and word of mouth viral marketing would help, but then recall the past month where these two strategies were unsuccessful. Through Facebook and other social media outlets, it is easy to see others facing similar problems.