Tag Archives: word-of-mouth marketing

Execute A Student Brand Ambassador Campaign

Student Brand Ambassador Campaign

Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.

The Benefits of Engaging in a Student Brand Ambassador Campaign                      

Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.

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Street Teams are a Great Way to Reach College Students with College Marketing

Street Teams are a Great Way to Reach College Students with College Marketing

Utilize college street teams to effectively push your product or event in a positive way. Doing so will help you create a word of mouth viral marketing strategy.

College street teams are a key element when promoting a company, product, or event. A college street team is made up of college students or young adults. This makes the people in the street team relatable to their peers and gives a higher degree of confidence and credibility to the event or product they’re advertising.

College students are more willing to trust their fellow classmates or peers—they do so everyday—rather than an a corporation trying to sell them a product. They want someone to whom they can relate. When comprising a street team, it is important to have people of various backgrounds. You have the common age factor but you also want to be diversified in areas of race, gender, athleticism, etc. so you can capture all markets of the college student population.

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