Tag Archives: vacation

Promote Vacation Opportunities with College Advertising

Promote Vacation Opportunities with College Advertising

Vacations and traveling are an essential part of the college experience. If your company revolves around tourism, college advertising can help you build your customer base. Promote vacation opportunities with college advertising.  

As much as college students value their education and are going to college to earn their degree to have better career opportunities, they also value the college experience: meeting new people, being exposed to new ideas, developing as adults, exploring their sexuality, and creating lifelong friends. Scholastic learning matters, but our experiences shape who we are and define us as individuals. A real world internship might teach you more in a matter of weeks than a whole semester of college. A vacation one takes with friends might be a pivotal experience.

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Posted in College Advertising/College Marketing, Study Abroad/Tourism | Tagged , , , , , , , , , , | 1 Comment

College Advertising: Advertising Culture and Adventure to College Students

College Advertising Culture and Adventure to College Students

College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.

College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.

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Posted in College Advertising/College Marketing, College Demographic, College Street Teams/Peer to Peer, Dorm Room Advertising, On Campus Advertising, QR Code Advertising, Study Abroad/Tourism | Tagged , , , , , , , , , , , , , | 1 Comment