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QR Codes are an effective way to add a digital element to a print campaign, but there are certain things to keep in mind when incorporating QR Codes in college marketing campaigns in order to maximize your return on investment.
The use of QR Codes has been steadily on the rise in advertising in general and in college marketing as well over the past couple years and will continue to rise as more and more students buy and use smartphones capable of reading them. QR Codes provide a unique way of taking an inexpensive print media campaign and adding a digital element to the campaign allowing for a well-balanced college advertising initiative consisting of print and digital.
Once you have made the decision to incorporate QR Codes into your college marketing, you now must figure the best way to design and implement them. Having a firm understanding of how they work and what function they can serve is critical to the success of your campaign and getting the best return on your investment.