Tag Archives: Twitter

Utilizing Visual and Video Social Media Platforms When College Marketing

Utilizing Visual and Video Social Media Platforms When College Marketing

Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.

In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.

read more

Posted in Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , | 2 Comments

How to Effectively Use Social Media in College Marketing to Convert Users

social media in college marketing

Many companies take to the college market with the intent of converting students into users of their product but have the wrong approach when it comes to social media.

With the onset of social media and other digital technologies, many companies are popping up that offer similar opportunities in terms of social media and digital technology that require college students to sign up similar to how one would sign up for Facebook or Twitter. With the objective to ‘convert’ college students by filling out a brief online form, this type of college marketing is much more than just branding or product sampling.

This approach requires students to not only take the time to fill out an online profile, but with the saturation of this type of product in the marketplace right now, many college students have simply had enough with the numerous usernames and passwords they now have for a variety of programs. This adds to the challenge of getting college students to convert to these types of products.

read more

Posted in Brand Awareness, College Street Teams/Peer to Peer, Social Media Marketing/Digital | Tagged , , , , , , , , | Comments Off on How to Effectively Use Social Media in College Marketing to Convert Users

5 Tips for Effective On Campus College Marketing to Students

Effective On Campus College Marketing to Students

Reach the elusive, active, niche college student marketplace where students live, study and play using these 5 tips on effective on campus college marketing to students.

Back to school college marketing and  spring break college marketing are excellent times for brands to connect with college students. Food and beverage, entertainment, and automotive industries often all vie for reaching students and leaving impressions on the 18-24 year old COLLEGE demographic. Given that students are making brand decisions, many for the first time, creates an opportunity for brands to connect with students and create lifetime customers. However, using an inappropriate marketing strategy will leave you with little results.

read more

Posted in College Advertising/College Marketing | Tagged , , , , , , , , , , , , | Leave a comment