Tag Archives: text message advertising
Learn about ways not to advertise to college students, in order to avoid college marketing mistakes. Don’t make these mistakes when advertising to students.
These forms of advertising should be avoided at all cost when trying to reach the college market.
The majority of college students don’t have landlines and even if they do they rarely ever answer them. If it is someone they know calling them, they will also try their cell phone. I know that even when a landline was included in my rent, I unplugged it due to the sheer volume of calls I received from telemarketers. Even if you try calling college students’ cell phones they most likely won’t answer an unfamiliar number. It’s easy to ignore a call and if it’s something important the caller will leave a message. So when advertising to college students stay away from telemarketing. Text message marketing on the other hand is a highly effective form of advertising when trying to reach the college market.
A great way to advertise to college students is to use text message advertising and mobile apps.
College students constantly have their cell phones on them, even when they are in class the majority admits to texting. According to “a new Ball State University text messaging has far eclipsed e-mail and instant messaging as college students’ favored way of staying in touch.” Texting is a quick and easy way to communicate and since it is their favored form of communication it is a great way to advertise to them. Since college students don’t check their e-mail as regularly as they text, advertisements via e-mail can be a bit overwhelming and more likely to be ignored. Text messages on the other hand must be looked at. Many universities recognizing students’ dependence on text messaging have started communicating to students via this format. Businesses like wise should use text message advertising to reach the youth market.