Tag Archives: tell a story

Advertising Skiing: How to Develop a Strategic College Marketing Plan

Advertising Skiing College Marketing Plan image

When developing a ski area college marketing plan, it is important to consider timing, marketing channels, reach, geographical locations, and target audiences.

When Developing a Ski Area College Marketing Plan Consider:

Timing

Timing plays a critical role in college marketing, especially in the skiing and tourism industry. You need to start your college marketing campaign early enough to generate awareness, but not too far in advance that students forget or lose interest. NAM Youth Marketing has found the best time to start an on-campus marketing campaign for ski resorts and ski related paraphernalia is in early September. This allows your resort to establish an on-campus presence, build brand awareness, and attract attention. It also creates heightened anticipation for the upcoming ski season and fosters excitement among the students.

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Engaging College Students Matters More Than Sheer Numbers Alone in College Marketing

Engaging College Students Social Media Marketing image

When marketing to college students, it is more important to focus on providing engaging, meaningful content than focusing solely on numbers.

Social media marketing enables brands to gain followers and friends, while highlighting and marketing upcoming events or products. It is a great medium for reaching college students, since they readily indulge in various social media platforms. Knowing your target audience and their love of social media can help jumpstart conversations and engagement with your brand. Social media marketing can be an excellent college marketing tool when done correctly. However, most companies lose sight of the bigger goal—forming meaningful connections—when using social media marketing; instead they focus on numbers alone. This obsession on numbers shifts the attention away from engagement and creating strong customer-brand relations and focuses more on quantity.

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