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Why College Advertising is so Important for Automakers

Why College Advertising is so Important for Automakers

Automakers face a dilemma as more and more teenagers are declining to drive. College advertising may be the solution to reaching college students and capturing the youth market at full throttle.

Trends don’t look good for automakers. Teenagers are waiting longer to get their driver’s license, let alone a car. A recent article featured in the Chicago Tribune, Cars not a driving force for teens, drives this point home stating, “Many youths today are more interested in phones and social media than cars, a trend that has long-term implications for concerned automakers.” This is troublesome as cars use to symbolize a coming of age moment; having your own car signified freedom, adventure, and youth. While it can still represent those things, automakers have to be savvy when advertising to students and youth marketing.

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