Tag Archives: technology

Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

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Sports Events Magazine’s Interview with NAM Youth Marketing

Attracting Millennials to Sports Events

NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:

1. What are the major challenges of getting millennials’ attention?

Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.

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Why American Football is Losing Ground with College Students

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Why do you think American football is losing ground with college students?

This article explains some of the reasons why American football is losing ground with college students, including changes in technology, new forms of entertainment, bad publicity, and the concussion epidemic.

A major problem college football teams face is declining student interest and attendance at football games. This is worrisome because it could reflect future trends in viewership among the youth population at both the college and professional level. Attracting millennials’ attention is critical in maintaining the popularity of the sport, so it’s important to analyze the different factors that are influencing this shift in behavior in order to determine ways in which this trend can be reversed.

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Speculating About the Future of College Marketing, Part I

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While science fiction is typically dismissed as just that—fiction—many technologies that we now take for granted were first imagined in this genre, sometimes even spurring their invention. Likewise, sci-fi visions of future college marketing strategies may soon become commonplace practices, and it always pays to be ahead of the curve.  

The combination of creative imagination and at least low-level scientific expertise evinced by sci-fi readers and writers makes them especially suited to speculating about the future. In fact, the U.S. Department of Homeland Security and other government agencies employ a group of sci-fi writers called SIGMA to work up various scenarios and futuristic solutions that might seem fantastic or outrageous to ordinary bureaucrats.[1]

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College Event Marketing: Reaching College Students on Their Terms

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Consider college event marketing when advertising to students. Though technology plays an essential role in college students lives, it may not be the best method for reaching college students  as they prefer event marketing and sampling promotions over digital ads.   

College Students Relationship with Technology

It’s widely known that college students and the youth are hooked on technology. On any given day, you can walk around college campuses nationwide and see students engaged with multiple tech gadgets. According to a recent study conducted by re:fuel, college students own “an average of 6.9 gadgets per student”.[1] This is not surprising given how interconnected our society is becoming with technology.

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Incentive is Key When Using QR Code Advertising in College Marketing

Incentive is Key When Using QR Code Advertising in College Marketing

College students are highly receptive to technological advances and they don’t like to waste time. QR code advertising appeals to them, if they understand the benefit of utilizing this technology.

QR Codes are a great way to enhance your college marketing campaign, especially when advertising to students. QR codes are becoming increasingly popular and recognizable by consumers and are a great way to instantly convey product information to the prospective buyer. However, college students are a finicky bunch when it comes to scanning QR codes. There needs to be a benefit that they receive by scanning the QR code—such as a coupon or free item—that they can’t get anywhere else.

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College Advertising Utilizing Mass Media Engages College Students

College Advertising Utilizing Mass Media Engages College Students

Advertising to college students using mediums that they engage with regularly, will allow your message to reach its target audience in a meaningful way.

It’s a known fact that college students love technology. They use it as a way to interact and engage with their peers, stay up to date with the latest news and gossip, and as a tool in constructing their online image. Facebook has become an integral part of most college students’ lives, an obsession for some. Take the more extreme example, of where a University of Georgia student broke into somebody’s home, not to steal or vandalize, but in order to check her Facebook account. Though this case is bizarre, it does show the basic idea that college students consider Facebook an essential component of their everyday life.

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Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Collegiate marketing faces increased challenges due to the recession and shifting technological trends; understanding these changes and marketing to students accordingly will lead to greater success.

Reaching college students has become a difficult feat. Not only do marketers have to know the ever changing fashions and trends of the moment—which can change in a blink of an eye—they have to know how to realign their company’s image in a fashionably hip way. On top of that, marketing to college students—students dealing with the repercussions of the economic recession—require a whole new evaluation of their wants, desires, and needs.

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Reaching College Students with College Advertising

Reaching College Students with College Advertising

By combining technology and on-campus marketing techniques, your company can develop an effective college advertising plan catering to students’ love of multitasking.

With any advertising campaign, it is important to truly know your target audience. This is particularly important when advertising to students, as they can be the most critical of advertising. How do they spend their time? What forms of media do they engage with? What are their dreams, motivations, and interests? These are essential questions that must be answered before developing a college marketing plan.

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Utilize SMS Mobile Coupons in Your Next College Marketing Plan

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SMS mobile coupons are a fast, efficient way of marketing to college students. They provide students with an incentive to act and are a great college marketing tool. 

SMS mobile coupons are increasingly popular among the college demographic and are a great form of college student marketing. For the majority of college students, their smartphones have become an essential component of their everyday life. They use it to text, send e-mails, check social media sites, take photographs, browse the web, and as a phone. Their phones have become their lifeline to the world. They use their phones to socialize and stay up-to-date with what is happening in the world.

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