Tag Archives: Target marketing

College Marketing Mistakes to Avoid Part 2

College Marketing Mistakes to Avoid Image

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

In College Marketing Mistakes to Avoid Part 1, I discussed why you should not view the college market as a homogeneous group because college campuses have vastly different programs, student demographics, culture, and policies; because of these differences, college marketing campaigns need to be tailored to the individual
college(s) where the marketing campaign is taking place in order to achieve the best possible return on investment.

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College Marketing Mistakes to Avoid

College Marketing Mistakes to Avoid

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.

Why You Should Not View the College Market as a Homogeneous Group

College Campuses Differ From One Another

There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:

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Admission Recruiting Strategies for Business Schools Part 3

business recruiting strategies image

Further enhance your business recruiting strategies by developing quality leads through target marketing. Learn how to reach college students on campus using peer-to-peer marketing.

In Admissions Recruiting Strategies for Business Schools Part 1, I discussed the importance of understanding prospective applicants’ wants and values, in order to enhance the desirability of your business school. In Admissions Recruiting Strategies for Business Schools Part 2, I explained why it’s important to analyze all aspects of the admissions recruiting cycle and showed the value of acquiring quality leads. In this blog post, I will demonstrate ways in which you can narrow in on your niche audience and develop quality leads using innovative techniques to further enhance your business recruiting strategies.

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How to Use College Marketing for STEM Recruiting

How to Use College Marketing for STEM Recruiting

Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI.

Competition for STEM Graduates Remains Fierce

Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation study indicated that “even in the economically sluggish years of 2009-2012, the number of STEM-focused job postings outnumbered unemployed STEM professionals by nearly two to one.” [1] This is quite shocking given the extent of the economic recession and its effect on the labor market.

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How to Have a Successful Recruiting Campaign

How to Have a Successful Recruiting Campaign image

Attracting top graduates to your company requires a strategic recruiting campaign designed to resonate with college graduates. 

Recruit Top Graduates

Every company strives to recruit the best new talent from top colleges and universities around the nation. Recent graduates can bring energy, innovation, and a new perspective to your company. Many graduates are highly motivated, hard working, and looking for entry-level positions. If you want to recruit the top graduates from the best schools around the nation, it is imperative to have a strategic recruiting approach.

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How to Successfully Market to Young Women

Market to Young Women
Utilize these 6 tips to successfully market to young women.

  1. Know your demographic – Young women will be more receptive to your advertising campaign if it is targeted specifically for their demographic. One way to do this is to research what college-age women like, making your promotional materials easily relatable. Make your product/service marketable to them by demonstrating that it is an essential component of every young woman’s life, and that without it something would be missing. Also, play on the college experience and use that in your marketing strategy.
  2. Be informative – Women want to know the facts. They want to know why they should buy your product/service instead of buying someone else’s. Young women tend to read online reviews and use the internet to find out more information about your company before making a purchase. When advertising to college-age women it is important to let them know what your product will do for them. Consider providing a sample of your product, allowing the product to speak for itself.
  3. Don’t be pushy – Women want to be in control of their lives and therefore like to make their own decisions. They don’t need someone to tell them what they want. When promoting a product don’t be overtly aggressive, instead be helpful and informative. Speak about the benefits of your product and allow them to reach a decision themselves. Heavy sale tactics could scare them away before they even know what you’re selling.
  4. Make sure your customers are happy: If women are happy with your product, they will tell their friends and family about it. Young women tend to be loyal customers and if they like your company they will tell their peers. This will lead to a viral word of mouth marketing strategy, which is one of the most effective marketing strategies for this demographic.
  5. Offer coupons or deals: Women, especially young college-age women, love to save money. According to Business News Daily, nine out of ten (91 percent) of women use coupons to get a better deal (including 51 percent who print coupons from the Internet), 29 percent use competitor coupons and 11 percent use coupons directly off their cell phones. Take advantage of the fact that women love a good deal and market accordingly.
  6. Contact NAM Youth Marketing We are here to help you come up with innovative ways to market to young women. If you want to increase sales in this demographic, contact us today. We are here to make your promotional campaign a success.

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Pairing an After Party with On-Campus Events

Pairing an After Party with On-Campus Events image

Pairing an after party with on-campus events can be an effective student marketing strategy that keeps customers coming back.

Pairing an After Party with On-Campus Events

With so many restaurants, bars, and clubs in a college town it can be hard to make your venue stand out and more importantly to retain repeat customers. One way of reaching college students is by pairing an after party with on-campus events. For example, all Florida State University theatre events have an after party at Masa—an Asian-fusion restaurant. This really helps increase business at Masa because lots of the people who went to the performance and many of the performers want to go out and do something after the play. Since this is a widely known after party (it’s stated on the theatre programs), people don’t have to come up with a location to meet or something to do; the hard work—the planning—is already done for them.

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