Tag Archives: target audience
Knowing how college students think and act is crucial when developing a college marketing plan.
College students are a highly intelligent group of individuals that value creativity and change. They eagerly anticipate new forms of technology and are among the first to incorporate new technology into their lives. They also value their independence and don’t like to be told how to live and think. When advertising to students it’s essential that you understand them. You need to know how they think, live, and play, what mediums they choose to engage with and on what frequency, as well as what motivates them to act. Equally important is what forms of college advertising to avoid. If you can answer these questions, you can begin developing a solid college advertising strategy.
Though print media readership among college students is generally on the decline, college students still stay tuned and frequently read their college newspapers. They use their collegiate newspaper as a way to stay in touch with the activities on campus, as well as the achievements of their peers. It’s also a great way to find out what entertainment and events are going on in a given week. Many local businesses use college newspapers to advertise to college students about upcoming events and deals. For example, this week in FSView—Florida State’s College Newspaper—Mockingbird Café is advertising for Whiskey Wednesday, The Warehouse is advertising for Open Mic Night, and AJ’s is advertising for a Karaoke Dance Party. These are just a few of the advertisements in the newspaper. What college students like about this type of advertising is that it doesn’t feel like advertising, rather they see it as a helpful reminder of the cool stuff happening around town. Plus it’s on print which means they can cut out the calendar section of the newspaper and hang it on their fridge as a reminder of what’s going on—which many college students actually do.
Many companies struggle in building and presenting their college marketing strategy to college students, but they should take a look at how NASCAR nailed their college marketing strategy.
Many companies know that college marketing can be very lucrative if done correctly and presented to college students in a creative way. The problem lies in how to go about taking on this challenge. Many companies try to take the easy way out in pursuing college Facebook marketing through the paid ads or simply doing a massive and overpriced college newspaper ad campaign.
For those companies interested in a great case study that outlines a very simply yet effective college marketing strategy, they should look no further than the David Goetzl’s Media Post article, NASCAR Pushes College Marketing Efforts. Let’s examine a few of the points that NASCAR implemented into the college marketing plan: