Tag Archives: support a cause

Creating an Emotional Impact with College Advertising

Creating an Emotional Impact with College Advertising

One way of reaching college students is through cause marketing. Appeal to college students using emotional triggers, as well as factual statistics.

College students are highly aware of societal problems and global issues, as they’re learning and discussing them in their classes. They love to get behind causes and advocate progress and they’re willing to support companies that contribute to causes they believe in. However, college students are an inquisitive bunch; they don’t blindly believe claims, nor blindly support organizations. They will question and research how active your company is with an organization and they want the claims to be substantiated.

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College Marketing Techniques for Brands Supporting Causes

College Marketing Techniques for Brands Supporting Causes

Capture the college market by showing your company supports a cause and making this cause known around campus. Follow these college marketing techniques.

College students are very social aware of what is going on in the world and society. Many college students are idealistic and are committed to supporting causes and want to feel as though the money they spend with a company will also be used to benefit social issues.

One effective way to work this into a college marketing approach is to create a marketing campaign that highlights the ways in which your company helps the community or the world. Publix did one such campaign on college campuses around the nation. Their goal was to try to gain more college students as loyal shoppers; this can be hard for a grocery store when competing with the lower prices of Walmart.

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