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5 Important Tips to Remember When Advertising to College Students

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Utilize these 5 tips when advertising to college students for a successful college advertising campaign.

  1. Know the Demographic. This can be highly challenging because the youth and collegiate markets are constantly evolving with the input of new technology and media influences. Something that was popular and hip six months ago may no longer be in. So it is important when advertising to college students to make sure your ad is up to date.
  2. Utilize Smartphone Technology. Teenagers and college students use their cell phones more than any other demographic. It is important to remember this when advertising to college students.  Millennials want the option of using their smartphones to receive mobile coupons and text message advertising from stores. They also want to use their smartphones as a way to scan QR codes and barcodes, as well as a way to look up reviews of your company and product. Try to utilize smartphone technology in your next college advertising campaign.
  3. Use Facebook and Other Social Networking Sites. According to Digital Buzz Blog, “48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year.” These statistics show how essential it is to use Facebook as a way of advertising to college students.
  4. Provide an Incentive. College students are more likely to try your product or visit your establishment if there is an incentive to do so. College students like to feel like they’re getting a good deal. Possible incentives include: providing coupons, having a discount day for college students, holding a contest, distributing product samples, or offering a free trial of your product or service.
  5. Create an Eye-catching Ad Focused on Them. College students will be more receptive to an ad if it is specifically created for their demographic. They’ll be more responsive to an ad picturing college students versus an ad picturing middle-aged adults. Keep the ad simple and to the point. It is better to be eye-catching and bold, than lengthy and obtuse.

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