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Utilizing Campus Marketing Techniques to Attract Students to Programs and Schools

Utilizing Campus Marketing Techniques to Attract Students to Programs and Schools

Advertising on college campuses nationwide is a great way to increase the number of applicants to your program or school, but it must be done properly with a cohesive college marketing strategy.

Attract Students to Programs and Schools with College Advertising

One way to attract potential students to your program or school is by advertising on college campuses in key target areas. For example, if you’re a study abroad program that wants to make its program widely known throughout the nation to build appeal and increase applicants to your school, then you would want to come up with an effective college marketing strategy specifically targeting the most receptive spots on campus. For study abroad programs, that could include language and culture centers, art history and fine arts buildings, theatre and music halls, student unions, as well as various clubs pertaining to travel, culture, or adventure. On-campus advertising is a great way to get the word out, but it needs to be paired with a solid college marketing plan specific to your program.

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