Tag Archives: student unions

College Marketing: Beyond Posters, Alternate Ad Spaces on Campus, Part II

alternate ad spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

In the first installment of this series I discussed students’ living quarters and dining areas as possible alternate ad spaces, as well as offering some college marketing plans for exploiting them. What I like about those two categories is their distance from the more “academic” or “collegiate” spaces on campus—i.e., they aren’t places where students go exclusively to study or work, but primarily ones where they do the business of living. So let’s look at some more student hotspots that share this characteristic.

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Posted in College Advertising/College Marketing, On Campus Advertising, Out of Home | Tagged , , , , , , , , , | 2 Comments