Tag Archives: student influencers

Start Conversations On Campus with College Brand Ambassador Programs

Nutella College Brand Ambassador Program

College brand ambassador programs allow brands to start conversations on campus and meaningfully connect with students through peer-to-peer marketing.

College brand ambassador programs allow brands to connect with students on campus using student influencers. These college brand ambassadors have access to student spaces and connections on campus that allow them to distribute ads and meaningfully start conversations with students. This is an organic type of marketing that resonates with students.

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4 Recommendations for a College Viral Marketing Strategy

College Viral Marketing Strategy

Having an understanding of what drives college students’ NEED to communicate with their fellow students and peers will drive your college viral marketing campaign. Use student influencers to spread the word online and on campus.

College VIRAL Marketing continues to increase dramatically as more students become connected through social media outlets and use other forms of technology. When it comes to the 18-24 target demographic, this is even more apparent as students display a tremendous word of mouth capability, especially amongst peers and social influencers. Having the right students spread your message on campus and through social media, can make your campaign go viral.

Any on campus college marketing campaign must identify strategy to ignite traditional college advertising mediums and turn them from simple word of mouth campaigns into fast-paced viral campaigns using peer-to-peer student marketing .

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Posted in Brand Awareness, College Street Teams/Peer to Peer, Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , , , , , | Leave a comment