Tag Archives: student experience

Sticky Note Marketing Promotes Co-Creation on Campus

When I was a college student at FSU, there was an art exhibit on campus that garnered a lot of attention. It was a confession booth where students would go and write their secrets anonymously. Later the artist would read the secrets and display them to the community in an effort to raise awareness about the inner struggles students face on campus and to show students they’re not alone. It’s very similar to Candy Chang’s interactive artist installation in Las Vegas.

This FSU art project attracted students’ attention on campus. People were curious about the confession booth and what it represented. Many students enjoyed participating and writing their secrets down, and both active participants and non-participants, found peoples’ stories and secrets fascinating and felt an emotional connection with their peers as a result.

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Why Use College Marketing Representatives Part 2

Why Use College Marketing Representatives Part 2

In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.

College Marketing Representatives Know the Ins and Outs of Their Campus

One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.

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Posted in Brand Ambassadors, College Event Marketing/Experiential, On Campus Advertising | Tagged , , , , , , , , , | 1 Comment