Tag Archives: street teams
Rather than outsourcing your college marketing research, have college students provide you with the market research you need by incentivizing them properly.
There is a large business industry in marketing that makes a lot money providing market research to ad agencies and to companies directly. When companies and agencies decide they want to target the college market, the first thing they do is look at the data. Rather than paying a company large sums of money to get this information, companies and agencies should be looking to making the research and data collection process part of the marketing initiative itself. Go right to the source and get inside information from college students directly. Here are a couple ways to go about doing that:
Utilize college street teams to effectively push your product or event in a positive way. Doing so will help you create a word of mouth viral marketing strategy.
College street teams are a key element when promoting a company, product, or event. A college street team is made up of college students or young adults. This makes the people in the street team relatable to their peers and gives a higher degree of confidence and credibility to the event or product they’re advertising.
College students are more willing to trust their fellow classmates or peers—they do so everyday—rather than an a corporation trying to sell them a product. They want someone to whom they can relate. When comprising a street team, it is important to have people of various backgrounds. You have the common age factor but you also want to be diversified in areas of race, gender, athleticism, etc. so you can capture all markets of the college student population.