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‘Camo’ Campaign launched by Sprite

‘Camo’ Campaign launched by Sprite

A new global campaign associated with Sprite creates a visual metaphor for teens to promote expression of “true selves”. Several teen actors were painted in light-gray paint to blend in with gray buildings. The ‘camo’ is shed once teens drink some Sprite.

Global VP of Sprite, Jonathan Mildenhall, had this to say about the campaign: “[It’s] an insightful invitation to teens all over the world to feel comfortable about themselves.”

The campaign will be running on TV worldwide including Facebook and Youtube.

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