Tag Archives: spring break marketing

Marketing Spring Break Destinations to College Students

Marketing Spring Break Destinations to College Students image

With the spring semester right around the corner, it’s time for businesses that rely on tourism to begin thinking about ways of marketing spring break destinations to college students.

It might seem odd talking about spring break during the holiday season and during a time when a large portion of the US is experiencing frigid temperatures and stormy weather. However, after the winter break, college students will begin their spring semester and will begin thinking about their spring break destinations.

Spring break is a big deal to college students. It has become part of the college image and is seen as a rite of passage by many college students. College students look forward to spring break all semester. It’s a time to party with friends, unwind, and have fun and it comes during a time when students need a break from school, work, and everyday stresses.

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Reaching Millennials Through Off-Campus Experiential Marketing

Reaching Millennials Through Off-Campus Experiential Marketing

Millennials love to push boundaries and experience new things, making experiential marketing a highly effective college marketing approach. Millennials can’t stand to miss out on the latest gossip or news, and they desperately want to be included in events their peers are partaking in. That’s why they spend a great deal of time on Facebook despite their frustrations with it. Event marketing plays on this mentality—the desire to be a part of the action—while creating fun experiences and quality interactions.

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