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How to Use College Sporting Events in College Marketing: Part 2

How to Use College Sporting Events in College Marketing Part 2

College sporting events are a huge part of college students’ life and therefore should be taken advantage of when advertising for college students.

In my last blog “How to Use College Sporting Events as a Way to Advertise to Students: Part I”, I showed that college sporting events are an effective way to reach college students and that by linking your company on the side of the home team you will help create a positive connection with the students, creating a loyal customer base. In this blog I want to continue to explore different college advertising and marketing strategies using collegiate athletic events.

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