Tag Archives: social networking
Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.
The Benefits of Engaging in a Student Brand Ambassador Campaign
Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.
The blog explains some of the reasons why Facebook is losing popularity among the teen demographic.
There’s been speculation for a while that teenagers are losing interest in Facebook and Piper Jaffray’s 26th annual consumer insights study, “Taking Stalk with Teens”, supports this claim and shows us just how quickly interest is dwindling among the teen demographic: “The popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.” That’s a very steep decline in sucha short period.
Facebook has confirmed that teenagers’ daily usage of Facebook is on the decline. Facebook Chief Financial Officer David Ebersman explains that “analysis on youth engagement in the US reveals that usage of Facebook among US teens overall was stable from Q2 to Q3, but we did see a decrease in daily users, specifically among younger teens.” This shows that despite previous refutes, Facebook is losing ground with teens in the US.
With the vast majority of college students and many businesses linked into social media sites, product placement therein has become a self-perpetuating phenomenon.
Thanks to its immense popularity among college students, online social networking (and the product placement opportunities it affords) offers an extremely cost-effective youth marketing strategy—using the consumers as unwitting advertisers.
Having surpassed 60 billion photos uploaded in February 2011, and with some projecting the number of users to reach 1 billion later in 2012, Facebook serves as an excellent exemplar of how this subtle form of advertising could help advertise to students.