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In order to captivate students’ attention and increase sales, college Facebook advertising and social media marketing must be done with finesse.
Build Value With Social Media Marketing
Social media marketing should not solicit sales directly, as that would scare away fans and followers. No one “likes” a company’s Facebook page to be sold things; instead they want information, news, and updates that they find engaging, fun, and relevant. Social media marketing requires finesse; you need to share just enough information about your brand to attract customers, while keeping it fresh and exciting.