Tag Archives: social media platforms

Utilizing Visual and Video Social Media Platforms When College Marketing

Utilizing Visual and Video Social Media Platforms When College Marketing

Trends indicate a growing interest among the youth in social media platforms that rely heavily on visual content.

In the last decade, social media has vastly changed collegiate marketing. In this day and age, traditional forms of print advertising—college newspapers, magazines, and campus ads—no longer suffice. They can be useful as part of a multi-tiered college marketing approach, however, reaching college students through print alone will not cut it. By pairing social media marketing with campus marketing, your company will gain greater brand awareness among the youth demographic.

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Engaging College Students Matters More Than Sheer Numbers Alone in College Marketing

Engaging College Students Social Media Marketing image

When marketing to college students, it is more important to focus on providing engaging, meaningful content than focusing solely on numbers.

Social media marketing enables brands to gain followers and friends, while highlighting and marketing upcoming events or products. It is a great medium for reaching college students, since they readily indulge in various social media platforms. Knowing your target audience and their love of social media can help jumpstart conversations and engagement with your brand. Social media marketing can be an excellent college marketing tool when done correctly. However, most companies lose sight of the bigger goal—forming meaningful connections—when using social media marketing; instead they focus on numbers alone. This obsession on numbers shifts the attention away from engagement and creating strong customer-brand relations and focuses more on quantity.

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