Tag Archives: social media marketing
Numbers matter significantly in enrollment and admissions marketing, from increasing the applicant pool to lowering student acquisition cost. However, numbers can distract colleges and universities from their primary focus—making meaningful connections with prospective students-and ultimately hurt recruiting efforts.
NAM Youth Marketing, a college and youth marketing company, understands college students’ wants and needs, and is utilizing this knowledge to reinvent higher education marketing using a human-centric approach. NAM believes in the necessity to create 360-degree engagements that build brand awareness, resonate with students, and inspire action.
Use highly-networked brand ambassadors to promote your app on social media channels and encourage app downloads with college marketing.
In my last blog post, I explored ways app developers can use college marketing to increase app downloads on college campuses. In this blog post, I will explore ways to encourage app downloads with college marketing from an online and social media perspective, using key influencers.
Social media marketing is a great way to reach college students online. But, unlike banner ads and paid advertising, you must develop a social media marketing strategy that will influence, engage, and encourage students to download your app. This can be achieved by using highly-connected student brand ambassadors to engage with their peers, professors, targeted groups, and page administrators to effectively promote your app to interested groups and individuals.
Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.
Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.
This article explores the reasons why only using digital marketing to target college students is a mistake. Other forms of marketing, such as peer-to-peer, event marketing, and sampling promotions, resonate with students. Don’t miss out on these opportunities to connect and engage the college crowd!
Digital Media Plays a Prominent Role in the Lives of Youths
The digital world continually changes the way people communicate and interact with each other, and similarly changes brand-consumer engagement; it plays an integral role in the day-to-day lives of youths. College students and teenagers use the Internet and social media sites as a means of self-expression and self-promotion. It provides them with unprecedented opportunities to showcase their work, thoughts, ideas, passions, and talents, and gives them a chance to connect and engage with people who share the same interests. More and more young people are turning to niche venues and online communities for inspiration, camaraderie, and the hopes of achieving success.
Personal connections matter when marketing to the youth. Use personal connections to actively engage the youth on social media.
There’s no denying that teenagers and college students spend a great deal of time online and that marketers need to advertise digitally. Marketers know that a large portion of the time the youth spend online is spent on social media networks.
Most businesses think that a strong social media marketing strategy requires a combination of banner ads and branded accounts that engage the online community. While it is important to have branded social media accounts with active followers, banner ads do little for businesses.
As I discussed in my previous post, Facebook is losing popularity among the teen demographic. In this post, I’d like to explore how teenagers’ growing disinterest in Facebook affects youth marketing. Piper Jaffray’s 26th annual consumer insights study shows the number of teens that view Facebook as the most popular social media site has declined by 19% in the last year.
However, Facebook remains a prominent player among social media sites, trailing only 3% behind Twitter—the most popular social media site among teens as of Fall 2013—though this number could continue to decline. Just because Facebook is not the most popular social media site among teenagers, does not mean that it is no longer relevant. In fact, “Facebook is by far the most heavily adopted social site, with 94 percent of social media teens reporting they have a profile there.”[i]
Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI.
Competition for STEM Graduates Remains Fierce
Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation study indicated that “even in the economically sluggish years of 2009-2012, the number of STEM-focused job postings outnumbered unemployed STEM professionals by nearly two to one.”  This is quite shocking given the extent of the economic recession and its effect on the labor market.
Politicians should focus their attention on capturing college students’ votes as this demographic represents huge untapped potential.
Increasing voter turnout among the youth could change the course of an election. In 2012, the youth demographic (18-29) comprised up to 21% of the eligible voter population. Typically, half of the eligible voters in this demographic decline to participate. What this number represents is potential—huge untapped potential.
If you are a politician trying to increase your votes in a local, state, or national election, consider capturing college students’ votes. Studies show that young people who are contacted by an organization or a campaign are more likely to vote. In an election you need all the votes you can muster. In order to get the upper hand over your fellow politicians, it is important to target the college demographic.
With the vast majority of college students and many businesses linked into social media sites, product placement therein has become a self-perpetuating phenomenon.
Thanks to its immense popularity among college students, online social networking (and the product placement opportunities it affords) offers an extremely cost-effective youth marketing strategy—using the consumers as unwitting advertisers.
Having surpassed 60 billion photos uploaded in February 2011, and with some projecting the number of users to reach 1 billion later in 2012, Facebook serves as an excellent exemplar of how this subtle form of advertising could help advertise to students.
This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.
College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism: