Tag Archives: social media marketing strategy
Movie theatres face serious challenges filling seats as they compete with more convenient and economical sources of entertainment. There’s no denying that it’s more convenient to stay at home and watch Netflix in your pajamas and chill than to go out to the theatres. It’s also much cheaper to wait and rent a new release on Red Box than to see a movie in the theatres. Movie theatres can’t compete with convenience and price, and must find other ways to appeal to the college crowd and increase movie theatre attendance.
Personal connections matter when marketing to the youth. Use personal connections to actively engage the youth on social media.
There’s no denying that teenagers and college students spend a great deal of time online and that marketers need to advertise digitally. Marketers know that a large portion of the time the youth spend online is spent on social media networks.
Most businesses think that a strong social media marketing strategy requires a combination of banner ads and branded accounts that engage the online community. While it is important to have branded social media accounts with active followers, banner ads do little for businesses.