Tag Archives: social activists

College Marketing: The Rise of Social Activism Among the Youth Part 1

College Marketing The Increasing Rise of Social Activism Among the Youth Part 1

This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.

College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism:

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