Tag Archives: social activism
In “College Marketing: The Rise of Social Activism Among the Youth Part 1” I discussed the behavioral shift among Millennials in seeking a more socially active role in society and explored some of the reasons behind this trend. In “College Marketing: The Rise of Social Activism Among the Youth Part 2” I explained why this increase in social activism among college students and teens affects companies and organizations, and why they should care. In this blog I will discuss ways in which brands can connect and engage the youth through cause marketing, and how this will impact companies in the future.
In my last blog, “College Marketing: The Rise of Social Activism Among the Youth Part I“, I examined the increase in social activism among Millennials and explored some of the reasons behind this trend. In this blog I want to further discuss why companies should care about this shift toward a more societally active youth.
Young adults and teens want to contribute to the world and their community. A study conducted by dosomething.org found that “93% of young people are interested in volunteering; just over 54% of those surveyed had done so. The gap represents opportunity and untapped potential”. This demonstrates that the majority of young people have already taken action to help organizations and causes, while 39% of young people would like to volunteer their time, but have yet to do so.
This blog explores the rise of social activism among the youth and why companies should pay attention to this trend when it comes to college marketing.
College students and teens increasingly engage in forms of social activism and are attuned to brands’ involvement with particular causes. Through social networks and online media they learn about world events and societal issues at record speeds. Neil Spencer recently wrote an article, Young Adults: The Future of Social Activism, discussing Millennials behavior when it comes to social activism: