Tag Archives: smartphones

Mobile Marketing is an Essential Component of Youth Marketing

Mobile Marketing is an Essential Component of Youth Marketing

There’s no denying that technology has changed social interaction among the youth. Photographing and documenting have become facets of everyday life. Teenagers and college students’ phones have become extensions of themselves—their link to the world at large. The youth have been spoiled by the internet’s vast information pool; any information they want, they can have in a matter of seconds. They are dependent on the digital world and if their connection is severed they become uncomfortable: “The digital attachment is real. 53% of millennials would rather give up their sense of smell than their laptop or phone.”[1] This startling statistics shows just how important that connection is to them.

read more

Posted in Social Media Marketing/Digital | Tagged , , , , | Leave a comment

Incentive is Key When Using QR Code Advertising in College Marketing

Incentive is Key When Using QR Code Advertising in College Marketing

College students are highly receptive to technological advances and they don’t like to waste time. QR code advertising appeals to them, if they understand the benefit of utilizing this technology.

QR Codes are a great way to enhance your college marketing campaign, especially when advertising to students. QR codes are becoming increasingly popular and recognizable by consumers and are a great way to instantly convey product information to the prospective buyer. However, college students are a finicky bunch when it comes to scanning QR codes. There needs to be a benefit that they receive by scanning the QR code—such as a coupon or free item—that they can’t get anywhere else.

read more

Posted in College Advertising/College Marketing, QR Code Advertising | Tagged , , , , , , , , , | 1 Comment

College Advertising Utilizing Mass Media Engages College Students

College Advertising Utilizing Mass Media Engages College Students

Advertising to college students using mediums that they engage with regularly, will allow your message to reach its target audience in a meaningful way.

It’s a known fact that college students love technology. They use it as a way to interact and engage with their peers, stay up to date with the latest news and gossip, and as a tool in constructing their online image. Facebook has become an integral part of most college students’ lives, an obsession for some. Take the more extreme example, of where a University of Georgia student broke into somebody’s home, not to steal or vandalize, but in order to check her Facebook account. Though this case is bizarre, it does show the basic idea that college students consider Facebook an essential component of their everyday life.

read more

Posted in Multi-Media Marketing, Social Media Marketing/Digital | Tagged , , , , , , , | Leave a comment

Utilize SMS Mobile Coupons in Your Next College Marketing Plan

SMS mobile coupons college marketing image

SMS mobile coupons are a fast, efficient way of marketing to college students. They provide students with an incentive to act and are a great college marketing tool. 

SMS mobile coupons are increasingly popular among the college demographic and are a great form of college student marketing. For the majority of college students, their smartphones have become an essential component of their everyday life. They use it to text, send e-mails, check social media sites, take photographs, browse the web, and as a phone. Their phones have become their lifeline to the world. They use their phones to socialize and stay up-to-date with what is happening in the world.

read more

Posted in College Demographic, Coupons/contests, Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , , , | Leave a comment