Tag Archives: sampling campaigns

Use Sampling to Test Consumer Reactions to New Products

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Use sampling campaigns to engage prospective clients and test consumer reactions to new products.

Test Consumer Reactions to New Products

It’s important to test consumer reactions to new products before releasing them into the mainstream. With sampling campaigns, brands have the opportunity to gain valuable insights into the consumer mindset—to engage with prospective clients and to listen to what they have to say. Sampling campaigns should generate interest and build excitement with consumers, as well as solicit advice, feedback, and opinions from potential customers. It’s a time to let consumer voices shine.

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Candy Companies Reaching College Students

Candy Companies Reaching College Students
Candy companies reaching college students using nostalgia marketing, peer-to-peer marketing, and sampling campaigns will increase brand awareness and drive brand-consumer engagement. 

The holiday season is a big time for candy and chocolate companies. After all, what would Halloween be like without trick-or-treaters, Christmas without fudge and candy canes, and Valentine’s Day without chocolate? Links between candy and holidays are forever ingrained in the consumer mindset; they have become part of the national consciousness, incorporated into holiday celebrations, and integrated into family traditions.

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