Tag Archives: return on investment
One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.
In College Marketing Mistakes to Avoid Part 1, I discussed why you should not view the college market as a homogeneous group because college campuses have vastly different programs, student demographics, culture, and policies; because of these differences, college marketing campaigns need to be tailored to the individual
college(s) where the marketing campaign is taking place in order to achieve the best possible return on investment.
There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.
Why You Should Not View the College Market as a Homogeneous Group
College Campuses Differ From One Another
There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:
Understanding your student acquisition cost will help your organization evaluate current admission recruiting strategies and develop new strategies to optimize advertising budgets.
In Admission Recruiting Strategies for Business Schools Part 1, I explained the importance of understanding college students’ wants and needs, and how to use that information to attract applicants. In this blog, I will explain the importance of analyzing all aspects of the admissions recruiting cycle and discuss the benefits of acquiring quality leads.
Admission Recruiting Strategies for Lead Generation
There are many ways to generate leads, from purchasing leads outright to holding information sessions for prospective students. However, it’s important to realize that not all leads are created equal and that all factors from inquiry to enrollment should be calculated into the true acquisition cost of enrollment, including the employment labor cost associated with follow up. Making these evaluations will help you determine what admission recruitment strategies are working and which ones are not, and how to best allocate future marketing resources to maximize return on investment.