Tag Archives: return on investment

College Marketing Mistakes to Avoid Part 2

College Marketing Mistakes to Avoid Image

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

In College Marketing Mistakes to Avoid Part 1, I discussed why you should not view the college market as a homogeneous group because college campuses have vastly different programs, student demographics, culture, and policies; because of these differences, college marketing campaigns need to be tailored to the individual
college(s) where the marketing campaign is taking place in order to achieve the best possible return on investment.

read more

Posted in College Marketing Challenges/Mistakes | Tagged , , , , , , , , , | 4 Comments

College Marketing Mistakes to Avoid

College Marketing Mistakes to Avoid

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.

Why You Should Not View the College Market as a Homogeneous Group

College Campuses Differ From One Another

There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:

read more

Posted in College Marketing Challenges/Mistakes | Tagged , , , , , , , , , , , | 5 Comments

Admission Recruiting Strategies for Business Schools Part 2

admission recruiting strategies for business schools image

Understanding your student acquisition cost will help your organization evaluate current admission recruiting strategies and develop new strategies to optimize advertising budgets.

In Admission Recruiting Strategies for Business Schools Part 1, I explained the importance of understanding college students’ wants and needs, and how to use that information to attract applicants. In this blog, I will explain the importance of analyzing all aspects of the admissions recruiting cycle and discuss the benefits of acquiring quality leads.

Admission Recruiting Strategies for Lead Generation

There are many ways to generate leads, from purchasing leads outright to holding information sessions for prospective students. However, it’s important to realize that not all leads are created equal and that all factors from inquiry to enrollment should be calculated into the true acquisition cost of enrollment, including the employment labor cost associated with follow up. Making these evaluations will help you determine what admission recruitment strategies are working and which ones are not, and how to best allocate future marketing resources to maximize return on investment.

read more

Posted in Recruitment | Tagged , , , , , , , | 2 Comments

How to Best Utilize QR Codes in College Marketing Campaigns

QR codes in college marketing campaigns

QR Codes are an effective way to add a digital element to a print campaign, but there are certain things to keep in mind when incorporating QR Codes in college marketing campaigns in order to maximize your return on investment.

The use of QR Codes has been steadily on the rise in advertising in general and in college marketing as well over the past couple years and will continue to rise as more and more students buy and use smartphones capable of reading them.  QR Codes provide a unique way of taking an inexpensive print media campaign and adding a digital element to the campaign allowing for a well-balanced college advertising initiative consisting of print and digital.

Once you have made the decision to incorporate QR Codes into your college marketing, you now must figure the best way to design and implement them.  Having a firm understanding of how they work and what function they can serve is critical to the success of your campaign and getting the best return on your investment.

read more

Posted in Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , | Leave a comment

2 Things You Need to Know About Facebook College Marketing

College-Advertising-How-Social-Media-Marketing-Can-Lead-to-Sales

Studies show that college students are apt to ‘unfriend’ and disengage companies who appear to be ‘selling’ to them on Facebook, rather than engaging with them. Marketers must use tact in pursuing Facebook college marketing.

Facebook is one of the most highly trafficked social media platforms among college students making it an almost essential part of any college marketing strategy. The way companies and brands go about this process is what really can separate the winners from the losers in brand engagement among college students and ultimately return on investment.

In a recent survey conducted by Nielsen, studies show that 39% of college students ‘unfriend’ because a brand is over-stepping their bounds in trying to sell them something. See below for the main culprits resulting in an ‘unfriending’:

read more

Posted in QR Code Advertising, Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment