Tag Archives: recruitment
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.
Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact, “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”
Understanding the Demographics Wants and Needs is the First Step in Developing Admissions Recruiting Strategies
The business world fluctuates wildly as emerging markets advance and economies rise and fall. Just as businesses must react swiftly to the changing markets in order to succeed, business schools need to adapt quickly to the changing mindset of the youth in order to appeal and successfully recruit college graduates.
When trying to recruit soon-to-be college graduates and young professionals to your business school, you have to look at what this generation wants out of life and what they value. Entrepreneurship is an important aspiration to many in this demographic. In fact, “48 percent of Millennials say that owning their own business is a top life goal.”
Advertising on college campuses nationwide is a great way to increase the number of applicants to your program or school, but it must be done properly with a cohesive college marketing strategy.
Attract Students to Programs and Schools with College Advertising
One way to attract potential students to your program or school is by advertising on college campuses in key target areas. For example, if you’re a study abroad program that wants to make its program widely known throughout the nation to build appeal and increase applicants to your school, then you would want to come up with an effective college marketing strategy specifically targeting the most receptive spots on campus. For study abroad programs, that could include language and culture centers, art history and fine arts buildings, theatre and music halls, student unions, as well as various clubs pertaining to travel, culture, or adventure. On-campus advertising is a great way to get the word out, but it needs to be paired with a solid college marketing plan specific to your program.