Tag Archives: recruitment

College Graduation Marketing is Critical for Recruitment

College Graduation Marketing is Critical for Recruitment

Graduation is a great time for business and educational recruiters to connect with graduates who are looking to transition into the workforce or continue their education. Recruiters can advertise at graduation to increase applicants!

College Graduation Marketing is Critical for Recruitment

I’ve written in the past about why transitional periods make excellent college advertising opportunities. But today I want to focus specifically on college graduation marketing and how it can play a critical part in generating leads, increasing applicants, and hitting recruitment goals.

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Posted in College Advertising/College Marketing, College Event Marketing/Experiential, Graduation Marketing, On Campus Advertising, Recruitment | Tagged , , , , , , , , , , | 1 Comment

2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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Posted in Back to School/Orientation, Graduation Marketing, Recruitment | Tagged , , , , , , , , | Comments Off on 2 Millennial Marketing Strategies for Multi-Generational Marketing

Admissions Recruiting Strategies for Business Schools Part 1

Admissions Recruiting Strategies for Business Schools image

Understanding the Demographics Wants and Needs is the First Step in Developing Admissions Recruiting Strategies

The business world fluctuates wildly as emerging markets advance and economies rise and fall. Just as businesses must react swiftly to the changing markets in order to succeed, business schools need to adapt quickly to the changing mindset of the youth in order to appeal and successfully recruit college graduates.

When trying to recruit soon-to-be college graduates and young professionals to your business school, you have to look at what this generation wants out of life and what they value. Entrepreneurship is an important aspiration to many in this demographic. In fact, “48 percent of Millennials say that owning their own business is a top life goal.”[1]

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Posted in College Demographic, Recruitment | Tagged , , , , , , | 3 Comments

College Advertising Can Help Increase Support for Causes

College Advertising Can Help Increase Support for Causes

Marketing on college campuses can help your organization gain exposure and draw new supporters to your cause.

I often here college students say that they want to make a difference in the world, however, when asked how they would like to contribute, many are unsure. This is not because they are uninterested, but rather the ideas seem too monumental for one person to make a difference. They have been focusing on the issues abstractly and not thinking about ways in which to combat the problem or contribute to the cause.

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Utilizing Campus Marketing Techniques to Attract Students to Programs and Schools

Utilizing Campus Marketing Techniques to Attract Students to Programs and Schools

Advertising on college campuses nationwide is a great way to increase the number of applicants to your program or school, but it must be done properly with a cohesive college marketing strategy.

Attract Students to Programs and Schools with College Advertising

One way to attract potential students to your program or school is by advertising on college campuses in key target areas. For example, if you’re a study abroad program that wants to make its program widely known throughout the nation to build appeal and increase applicants to your school, then you would want to come up with an effective college marketing strategy specifically targeting the most receptive spots on campus. For study abroad programs, that could include language and culture centers, art history and fine arts buildings, theatre and music halls, student unions, as well as various clubs pertaining to travel, culture, or adventure. On-campus advertising is a great way to get the word out, but it needs to be paired with a solid college marketing plan specific to your program.

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