Tag Archives: real-time geo-targeting
Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.
3 Effective Ways to Advertise to College Students Using Geo-Targeting
1. Use Real-Time Geo-Targeting to Advertise to Students
If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.