Tag Archives: reaching college students

Engage Students with Skiing Opportunities Using College Marketing

Engage Students with Skiing Opportunities image

In order to successfully reach college students, ski areas need to penetrate students’ space. Use college marketing to engage students with skiing opportunities.

Why Ski Resorts Should Engage Students With Skiing Opportunities

The youth and college demographics represent key segments of the ski industry. Capturing this audience can not only expand clientele, but can translate into lifetime customers. The earlier you get people skiing, the earlier skiing habits will develop; it will become a way of life, not just a onetime venture. If you can connect with this elusive group and get them pumped up about skiing and the slopes, they will share their excitement with others.

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College Advertising: Reaching College Students Through Cause Marketing

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Marketing to college students using cause marketing techniques requires transparency and authenticity.

College students learn about societal problems daily in class. They learn about the challenges facing the public education system, the increase of childhood obesity, the threat of global warming, the effects of the economic recession, and many other social issues, from education to discrimination, gender issues to environmental issues.

When I was in college, I took an honors science seminar class in which we read The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollen. I learned about various farming practices and the effects monoculture has on crop biodiversity. Reading this book made me more aware of what I was eating and how my choices impacted the environment, as well as my health. This was just one class, out of many, that made me analyze my actions and influenced my decisions.

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Utilizing Campus Coffee Shops and Cafes for College Advertising

Campus Coffee Shops

College students frequent coffee shops as a place to socialize and unwind; marketers should take advantage of the popularity of campus coffee shops and market accordingly.  

The Popularity of Campus Coffee Shops

College students drink a lot of coffee. In fact, “new survey data from the NPD group, which tracks trends in what Americans eat and drink, finds that 18- to 24-year-olds are turning to coffee, rather than caffeinated sodas, as their pick-me-up of choice.”1 This is not surprising as coffee has a much higher caffeine content than a typical soda. However, I believe it is more complicated than that. Energy drinks have a significantly higher caffeine content than coffee and though they are popular among the youth, they do not carry the same attraction.

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Creating an Emotional Impact with College Advertising

Creating an Emotional Impact with College Advertising

One way of reaching college students is through cause marketing. Appeal to college students using emotional triggers, as well as factual statistics.

College students are highly aware of societal problems and global issues, as they’re learning and discussing them in their classes. They love to get behind causes and advocate progress and they’re willing to support companies that contribute to causes they believe in. However, college students are an inquisitive bunch; they don’t blindly believe claims, nor blindly support organizations. They will question and research how active your company is with an organization and they want the claims to be substantiated.

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College Event Marketing: A Creative Approach to College Marketing

College Event Marketing A Creative Approach to College Marketing

College event marketing gives your company the opportunity to interact with students, allowing them to experience your product and participate in your brand’s story.

Event marketing takes college marketing to a whole new level. It is about engaging students in meaningful, interactive ways. College event marketing has the ability to break into the self-absorbed world of the youth, captivating students and leaving worthwhile impressions. It takes fleeting moments and transforms them into lasting memories. A company should use college event marketing as a way of reaching college students, forming person-to-person connections.

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How to Use Branded Marketing Strategies in College Advertising

How to Use Branded Marketing Strategies in College Advertising

In order to have a successful college marketing campaign, you must know your audience inside and out.

One of the most important aspects of collegiate marketing is knowing your target audience and the best ways to reach them. With constant technological advances, reaching college students may seem difficult, however, this does not have to be the case. First and foremost, it’s imperative that you know their interests, desires, motivations, and how they like to engage with media. Knowing how college students think and operate will help you create a viable college marketing plan.

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Get Noticed with College Newspapers an Effective Form of College Advertising

Get Noticed with College Newspapers an Effective Form of College Advertising

College newspaper advertising is a marketing tool you’re going to want to have in your arsenal, as it allows you to reach the majority of college students on a frequent basis.

Newspapers in general might be a dying trend, but college newspaper readership remains consistently high. One of the reasons for this is that college newspapers feature articles, news, events, and ads relevant to the students. It is journalism dedicated to their college, community, sports teams, clubs, sororities and fraternities, and events. Students read their college newspaper because they don’t want to miss anything—they want to be in the know.

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College Advertising: Create an Event or Contest that College Students can Truly Experience

College Advertising Create an Event or Contest that College Students can Truly Experience

College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.

A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.”[1] This is especially true among the college demographic, as they require constant engagement that they find valuable.

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College Student Back-To-School Marketing Opportunities

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Back-to-school advertising, during the early fall semester, can increase brand awareness and allow your company to form positive bonds with incoming students, as well as marketing to students looking for change and excitement.

Advertising to students at the beginning or near the start of the fall semester is imperative. This is a time when many students are making a lot of purchases, including clothing, technology, furniture, school supplies, household items, and media. The beginning of the fall semester represents a new year and is an exciting time for college students.

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Facebook is a Key Component to College Advertising on the Web

Facebook_Advertising_To_College_Students

Using Facebook as a tool to reach and advertise to college students may be a lucrative alternative to traditional print advertising in some cases.

According to the New York Times, “newspaper readership is declining, especially among college students.”  This isn’t very surprising with the rise of social media sites and online resources vying for college students’ time. Recent “studies show students are spending between six and 10 hours per week on Facebook.” What this means is that a new form of advertising is needed. Why stick with traditional print advertising, when readership of magazines and print media is on the decline?

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