Tag Archives: reaching college students
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.
College Marketing Tips for Automakers
Be Honest and Transparent When Marketing to College Students
A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”
1. Offer College Student Discounts
A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.
2. Provide Students with Free Samples
College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.
Use College Marketing to Reach College Students Where they Study
1. Reach Students with Classroom Announcements
Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.
College newspaper advertising allows businesses to effectively reach college students on campus at select locations nationwide.
Most colleges and universities have a student-run newspaper that is released on a regular basis free of charge to students. These newspapers contain relevant information and news pertaining to the students at the university. The newspapers list upcoming events on campus and recap the latest sporting events or university accomplishments.
Members contribute stories that will interest other students, from reviews of new music to explaining new student government bills and how they affect students and student organizations. Theses opinions our reflections from a student perspective and sometimes don’t coincide with administrative views. This makes the newspaper more accessible to other students, as they’re written by peers and people they share common experiences and interests with versus older faculty members and professors.
The holiday season is a big time for candy and chocolate companies. After all, what would Halloween be like without trick-or-treaters, Christmas without fudge and candy canes, and Valentine’s Day without chocolate? Links between candy and holidays are forever ingrained in the consumer mindset; they have become part of the national consciousness, incorporated into holiday celebrations, and integrated into family traditions.
College newspaper advertising delivers your ad into the hands of students.
One of the most efficient and effective ways of reaching college students is through their college newspaper. It is the most widespread publication on campus, specifically catering to students. It contains the latest news, activities, and events pertaining to students and their school. If your company is pursuing college marketing ideas, college newspaper advertising should be high on the list.
By advertising in college newspapers throughout the country, your ad will be seen by the youth nationwide. This can be key in increasing sales and making your brand known throughout the youth market. This is a great way of marketing to the youth because it is a medium they love to partake in. College newspapers allow students to stay connected with their school and their community, and they students reading their campus newspapers.
Summer advertising is a great way of reaching college students and incoming students, as colleges are less crowded and students have fewer distractions.
Summer, contrary to expectations, is an excellent time to begin a college advertising campaign. Though fewer students enroll in summer sessions, the number of students electing to attend summer classes is rapidly increasing. The summer mentality is quickly changing and colleges nationwide are adapting their programs to meet students’ needs. Dennis Nunes, head of the summer program at St. Cloud University, discusses this trend in behavior: “More students are using summer simply as another semester.” Donna Shea, director of Boston University’s summer program, expresses a similar belief: “Education is a year-round activity . . . . It’s now part of the whole educational package. They’re not taking summers off as they used to do.”
Consider college event marketing when advertising to students. Though technology plays an essential role in college students lives, it may not be the best method for reaching college students as they prefer event marketing and sampling promotions over digital ads.
College Students Relationship with Technology
It’s widely known that college students and the youth are hooked on technology. On any given day, you can walk around college campuses nationwide and see students engaged with multiple tech gadgets. According to a recent study conducted by re:fuel, college students own “an average of 6.9 gadgets per student”. This is not surprising given how interconnected our society is becoming with technology.