Tag Archives: reach students

Financial Firms Should Build Relationships with College Students

Financial Firms Should Build Relationships with College Students

Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.

Why Financial Firms Should Build Relationships with College Students

1. To Reach Students as they Leave their Homes

College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.

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Posted in Back to School/Orientation, College Advertising/College Marketing, College Demographic, Dorm Room Advertising, Financial, On Campus Advertising | Tagged , , , , , , , , , , , , , , | Leave a comment

4 Recommendations for a College Viral Marketing Strategy

College Viral Marketing Strategy

Having an understanding of what drives college students’ NEED to communicate with their fellow students and peers will drive your college viral marketing campaign. Use student influencers to spread the word online and on campus.

College VIRAL Marketing continues to increase dramatically as more students become connected through social media outlets and use other forms of technology. When it comes to the 18-24 target demographic, this is even more apparent as students display a tremendous word of mouth capability, especially amongst peers and social influencers. Having the right students spread your message on campus and through social media, can make your campaign go viral.

Any on campus college marketing campaign must identify strategy to ignite traditional college advertising mediums and turn them from simple word of mouth campaigns into fast-paced viral campaigns using peer-to-peer student marketing .

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Posted in Brand Awareness, College Street Teams/Peer to Peer, Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , , , , , | Leave a comment