Tag Archives: reach college students

Use College Marketing to Reach College Students Where they Play

Reach College Students at Sporting Events

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.

Use College Marketing to Reach College Students Where they Play

advertise to students at football games Use College Marketing to Reach College Students Where they Play

  1. Reach College Students at Sporting Events

Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.

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Use College Marketing to Reach College Students Where They Work

Reaching College Students at Work
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.

Use College Marketing to Reach College Students Where they Work

  1. Reach College Students on the Job

Reach College Students at Work Recruiters Reach College Students

A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.

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Pop Culture Tie-Ins, Past

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Immersed as people today—especially young people—are in various forms of entertainment media, which are themselves interlinked at an unprecedented level, it makes sense for companies wishing to reach college students to use popular culture as a youth marketing tool. In a two-part series, I will broadly examine the possibilities of integrating pop culture tie-ins, present and past, to such ad campaigns.

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