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Incentive is Key When Using QR Code Advertising in College Marketing

Incentive is Key When Using QR Code Advertising in College Marketing

College students are highly receptive to technological advances and they don’t like to waste time. QR code advertising appeals to them, if they understand the benefit of utilizing this technology.

QR Codes are a great way to enhance your college marketing campaign, especially when advertising to students. QR codes are becoming increasingly popular and recognizable by consumers and are a great way to instantly convey product information to the prospective buyer. However, college students are a finicky bunch when it comes to scanning QR codes. There needs to be a benefit that they receive by scanning the QR code—such as a coupon or free item—that they can’t get anywhere else.

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