Tag Archives: promotion
The Difference Between Brand Ambassadors and College Marketing Representatives
There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.
College students are more receptive to college advertising if the company provides an incentive and respects their status as students.
College students do have discretionary spending power; however, they’re budget conscious. Most of their money comes from financial aid, their parents or relatives, or from working a part-time job. They like to make their money stretch as much as possible. They’re tech savvy and know how to shop around. When coming up with college marketing ideas, it’s of upmost importance to consider this and market accordingly.