Tag Archives: print advertising

2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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College and Metro Area Marketing: Get Bold with Print

Get Bold with Print: Sticky Note Marketing
Sticky Note Marketing Attracts Attention and Encourages Engagement

Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.

1.     Make a Statement with Wild Postings

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Advertising Skiing: How to Develop a Strategic College Marketing Plan

Advertising Skiing College Marketing Plan image

When developing a ski area college marketing plan, it is important to consider timing, marketing channels, reach, geographical locations, and target audiences.

When Developing a Ski Area College Marketing Plan Consider:

Timing

Timing plays a critical role in college marketing, especially in the skiing and tourism industry. You need to start your college marketing campaign early enough to generate awareness, but not too far in advance that students forget or lose interest. NAM Youth Marketing has found the best time to start an on-campus marketing campaign for ski resorts and ski related paraphernalia is in early September. This allows your resort to establish an on-campus presence, build brand awareness, and attract attention. It also creates heightened anticipation for the upcoming ski season and fosters excitement among the students.

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How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1

How Medical Schools Abroad Can Use College Advertising to Recruit Students

Medical universities abroad must focus on generating awareness and establishing brand recognition among college students in order to successfully recruit US and Canadian applicants.

The first step to successfully recruiting medical students—specifically targeting US and Canadian students—to a university outside of North America is to build awareness. Without awareness your university will not stand a chance because the majority of students will not even know your university exists.

Colleges are worlds onto themselves; everything students need can be found on their campus, from medical care to entertainment venues. Students study, eat, live, and play on college campuses. That being said, undergraduates tend to develop tunnel vision while in college; they become preoccupied with college life and lose sight of everything else. In order to generate awareness among college students, you must penetrate their space and enter their tunnel.

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