Tag Archives: posters

How Restaurants Can Appeal to Millennials

How Restaurants Can Appeal to Millennials Restaurants need to focus on appealing to millennials in order to tap into this lucrative, trend-setting demographic. This blog discusses the importance of the millennial demographic on the restaurant industry and how restaurants can appeal to millennials, gain customers, and remain relevant.

Why Restaurants Need to Appeal to Millennials:

  • Millennials have cut back annual restaurant visits by 21% over the last seven years.[i]
  • Millennials constitute 25% of the US population.[ii]
  • Millennials will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.[iii]
  • Millennials set trends in the food and beverage industry and carry significant influence over their peers, as well as generations before and after them

How Restaurant Can Appeal to Millennials:

  • Provide millennials with a social experience by offering communal seating, tapas style dining to encourage sharing, a themed night, or another experience that encourages socialization.
  • Offer global flavors, unique food combinations, and customization options to appeal to millennials’ quest for adventure and personal expression.
  • Provide them with a brand story to show authenticity and transparency; millennials want to know where their food is coming from.
  • Offer new items periodically to keep interest up; millennials love to try new things and will quickly get bored with a restaurant if there isn’t the option to try something new.

How to Advertise Your Restaurant to Millennials:

  • Hire millennials to gain insight into the demographic in order to create authentic campaigns that resonate with millennials.
  • Use social influencers to spread the word about your restaurant.
  • Encourage co-creation by having diners upload pictures of themselves onto social media accounts for the chance to win prizes.
  • Drive traffic to your restaurant by passing out coupons on college campuses.
  • Encourage feedback from diners and listen to what they like and don’t like.
  • Keep your campaign fun, entertaining, and relevant.

 How Restaurants Can Appeal to Millennials Example

Buca Di Beppo College Poster

Buca di Beppo created a campaign designed to appeal to college students—a lucrative subset of millennials. Buca’s goal was to raise awareness among students, student groups, fraternities and sororities, and other campus organizations to increase patronage and encourage students to use Buca for student functions and events. Buca made college students feel special by offering an exclusive college student discount.

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Posted in College Advertising/College Marketing, Food and Beverage, On Campus Advertising | Tagged , , , , , , , , , , , , | 1 Comment

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Brand Awareness, College Advertising/College Marketing, Multi-Media Marketing, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Advertising Video Games on College Campuses

Advertising Video Games on College Campuses

College students love gaming as it’s a way to socialize with their peers and escape from the stress of everyday life. Advertising video games on college campuses is a great way to promote an upcoming release or introduce new devices.

Video Games Provide an Opportunity for Socialization and Friendship

The majority of college students play video games regularly. This is not surprising given their preference for socialization and group activities. Video games allow students to connect and hangout, and many students play video games as a social activity. In fact, “51 percent of men believe[] that gaming improved their friendship with friends.”[i] Video games are great icebreakers for people that have just met. Video games help people feel more comfortable around each other. It’s a form of entertainment that allows for interaction and teamwork, while reducing social pressure.

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Posted in College Advertising/College Marketing, College Demographic, College Event Marketing/Experiential, Dorm Room Advertising, Entertainment, On Campus Advertising | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Advertise to College Students During Campus Market Days

Campus Market Days image

Want to inform college students about your company and product? Campus market days are a fun and affordable way to reach the college market.

Almost every University around the nation has some form of market day on campus. A campus market day is where various university organizations like clubs, fraternities and sororities, as well as various market vendors come to promote their product, company, or organization.

This can create quite a buzz on campus; many students look forward to campus market days and like to discuss the upcoming events with one another. The use of market days builds an effective viral word of mouth marketing strategy and can create a lot of hype and excitement on campus. At Florida State University there is a campus market day at the Oglesby Union (the student union on campus) every Wednesday. Many vendors are present and it’s a great way to catch the attention of passing students.

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College Student Interviews: College Marketing Attracts Attention, Part 2

College Marketing Attracts Attention image

What types of college marketing attracts attention? NAM Youth Marketing interviewed college students to determine what kinds of advertisements students find most effective on campus.

In Part 1 of this series, NAM Youth Marketing went to college campuses and interviewed college students directly in an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention. In Part 2, NAM explores this concept further with more student interviews.

The Question: What advertising best attracts your attention?

Students Answers:

“Usually, it’s context. If I see something . . . on a street post, it’s not going to really catch my attention if it’s a black or white something.”

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How to Have a Successful Recruiting Campaign

How to Have a Successful Recruiting Campaign image

Attracting top graduates to your company requires a strategic recruiting campaign designed to resonate with college graduates. 

Recruit Top Graduates

Every company strives to recruit the best new talent from top colleges and universities around the nation. Recent graduates can bring energy, innovation, and a new perspective to your company. Many graduates are highly motivated, hard working, and looking for entry-level positions. If you want to recruit the top graduates from the best schools around the nation, it is imperative to have a strategic recruiting approach.

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College Marketing Techniques for Brands Supporting Causes

College Marketing Techniques for Brands Supporting Causes

Capture the college market by showing your company supports a cause and making this cause known around campus. Follow these college marketing techniques.

College students are very social aware of what is going on in the world and society. Many college students are idealistic and are committed to supporting causes and want to feel as though the money they spend with a company will also be used to benefit social issues.

One effective way to work this into a college marketing approach is to create a marketing campaign that highlights the ways in which your company helps the community or the world. Publix did one such campaign on college campuses around the nation. Their goal was to try to gain more college students as loyal shoppers; this can be hard for a grocery store when competing with the lower prices of Walmart.

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2 Ways to Get College Marketing Research from College Students

2 Ways to Get College Marketing Research from College Students

Rather than outsourcing your college marketing research, have college students provide you with the market research you need by incentivizing them properly.

There is a large business industry in marketing that makes a lot money providing market research to ad agencies and to companies directly. When companies and agencies decide they want to target the college market, the first thing they do is look at the data. Rather than paying a company large sums of money to get this information, companies and agencies should be looking to making the research and data collection process part of the marketing initiative itself. Go right to the source and get inside information from college students directly. Here are a couple ways to go about doing that:

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Using College Students to Promote your Brand On Campus

Using College Students to Promote your Brand On Campus

College students are often thought of as the target for brands on campus but the truth is that there are ways to utilize college students in a variety of programs to reach college students on campus through peer to peer recommendations.

College students are a highly sought after demographic on campus as they are on their own for the first time and are empowered with purchasing decisions for the first time in their lives.  This is also a key time in their lives where brand can forge a relationship with students in the hopes of beginning a lifelong consumer/brand relationship.

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Posted in Brand Ambassadors, College Demographic, Dorm Room Advertising, On Campus Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , | Leave a comment

Ways Not to Advertise to College Students

Ways Not to Advertise to Students

Learn about ways not to advertise to college students, in order to avoid college marketing mistakes. Don’t make these mistakes when advertising to students.

These forms of advertising should be avoided at all cost when trying to reach the college market.

1. Telemarketing:

The majority of college students don’t have landlines and even if they do they rarely ever answer them. If it is someone they know calling them, they will also try their cell phone. I know that even when a landline was included in my rent, I unplugged it due to the sheer volume of calls I received from telemarketers. Even if you try calling college students’ cell phones they most likely won’t answer an unfamiliar number. It’s easy to ignore a call and if it’s something important the caller will leave a message. So when advertising to college students stay away from telemarketing. Text message marketing on the other hand is a highly effective form of advertising when trying to reach the college market.

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Posted in College Advertising/College Marketing, College Marketing Challenges/Mistakes, On Campus Advertising | Tagged , , , , , , , , , , , , , | Leave a comment