Tag Archives: posters
Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.
How to Generate Brand Awareness On Campus
1. Develop Consistent Brand Messaging Across Marketing Channels
Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.
What types of college marketing attracts attention? NAM Youth Marketing interviewed college students to determine what kinds of advertisements students find most effective on campus.
In Part 1 of this series, NAM Youth Marketing went to college campuses and interviewed college students directly in an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention. In Part 2, NAM explores this concept further with more student interviews.
The Question: What advertising best attracts your attention?
“Usually, it’s context. If I see something . . . on a street post, it’s not going to really catch my attention if it’s a black or white something.”
Attracting top graduates to your company requires a strategic recruiting campaign designed to resonate with college graduates.
Recruit Top Graduates
Every company strives to recruit the best new talent from top colleges and universities around the nation. Recent graduates can bring energy, innovation, and a new perspective to your company. Many graduates are highly motivated, hard working, and looking for entry-level positions. If you want to recruit the top graduates from the best schools around the nation, it is imperative to have a strategic recruiting approach.
Rather than outsourcing your college marketing research, have college students provide you with the market research you need by incentivizing them properly.
There is a large business industry in marketing that makes a lot money providing market research to ad agencies and to companies directly. When companies and agencies decide they want to target the college market, the first thing they do is look at the data. Rather than paying a company large sums of money to get this information, companies and agencies should be looking to making the research and data collection process part of the marketing initiative itself. Go right to the source and get inside information from college students directly. Here are a couple ways to go about doing that: