Tag Archives: popular

Fraternities and Sororities Influence College Marketing Campaigns Part 1

Sororities Influence College Marketing Campaigns

Fraternity and sorority marketing is a great way for companies to promote their products on campus. Fraternity and sorority groups are comprised of influential members of the student body and can have a big impact on campus trends.

Fraternities and Sororities Have Huge Influence On Campus

Fraternities and sororities have huge influence on campus in part because of their active role within the campus community. Greek organizations require their members to participate in a wide variety of events and activities, such as attending socials and mixers, participating in philanthropic activities, going to assigned tailgates for football games or anything that a chapter sees fit. Their huge social presence within the campus community allows them to interact with many students, both Greek life members and non-Greeks.

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Pop Culture Tie-Ins, Past

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Immersed as people today—especially young people—are in various forms of entertainment media, which are themselves interlinked at an unprecedented level, it makes sense for companies wishing to reach college students to use popular culture as a youth marketing tool. In a two-part series, I will broadly examine the possibilities of integrating pop culture tie-ins, present and past, to such ad campaigns.

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Pop Culture Tie-Ins, Present

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Continuing from my previous blog, in which I briefly examined some possibilities for youth marketing campaigns to tie-in popular culture references from the target group’s childhood, I will now discuss the present-day opportunities afforded companies interested in college advertising.

Thanks to the proliferation of computers and other electronics, as well as the rapid advances in technological hardware, popular culture today is a bigger treasure trove for youth marketing companies than ever before. College students are plugged into one gadget or another seemingly all the time, and this means that information spreads literally at the speed of light. Videos, memes, and all manner of content can go from unknown to popular around the globe practically overnight.

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