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Poster Advertising: What Works and What Doesn’t

College Poster Advertising

Use evocative, eye-catching images when engaging in college poster campaigns. The poster will capture students’ attention and generate brand awareness.

There’s a lot of advertising that takes place on a college campus. It makes sense, the majority of college students have recently left home and generally speaking have a lot of discretionary spending money. They want to have a good time and live the college experience, and they are willing to pay to make this happen.

That said college students are discerning about how they choose to spend their money. The other day I was on campus looking at one of the many campus bulletin boards and I was drawn in by a particular poster advertising an upcoming African dance, music, and fashion exhibition. Since I have no ties to African culture and no particular interest in dance, music, and fashion, I began to analyze why this particular poster caught my eye.

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